How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company?  Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process.  What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry.   00:00:28 - Capitalizing on Local Pride Through Newsletters 00:04:14 - Expanding Into New Cities 00:06:42 - How Locals Sell Their City 00:08:30 - Staffing Sales Teams for Regional Growth 00:11:19 - Deciding When to Divest from a City 00:14:26 - Rapid Expansion Teaches Valuable Lessons 00:16:56 - Strategic Partnership with Tegna Announced 00:22:57 - Success Secrets 00:26:46 - Exciting Media Changes in Next 5 Years   Learn More About 6am City:  Website: https://6amcity.com   Follow Ryan:  LinkedIn: https://www.linkedin.com/in/ryanheafy/ Twitter: https://twitter.com/ryanheafy   Want to get into it further?    Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual   And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves   Thank you so much!

Perpetual

Adam Ryan, A Workweek Friend

How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company

MAR 27, 202427 MIN
Perpetual

How 6AM City Became the Nation’s Fastest-Growing Newsletter-First Local Media Company

MAR 27, 202427 MIN

Description

How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company? Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process. What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry. 00:00:28 - Capitalizing on Local Pride Through Newsletters00:04:14 - Expanding Into New Cities00:06:42 - How Locals Sell Their City00:08:30 - Staffing Sales Teams for Regional Growth00:11:19 - Deciding When to Divest from a City00:14:26 - Rapid Expansion Teaches Valuable Lessons00:16:56 - Strategic Partnership with Tegna Announced00:22:57 - Success Secrets00:26:46 - Exciting Media Changes in Next 5 Years Learn More About 6am City: Website: https://6amcity.com Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanheafy/Twitter: https://twitter.com/ryanheafy Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!