<p><em><strong>The opposite of trendy is timeless. </strong></em>🎙️✨</p><p><br></p><p>In this episode of <em>Process</em>, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe. From her early days at <em>Famous Birthdays</em>, where she famously spotted Charli D’Amelio at just 10,000 followers, to building a short-form empire at <em>BuzzFeed</em>, Coco has mastered the art of seeing what’s next before the rest of the world.</p><p><br></p><p>Crucially, Coco also breaks down why &quot;just being yourself&quot; isn&#39;t enough; she explains the vital importance of crafting a repeatable, unique format that allows a creator to sustain a long-term career and monetize their intellectual property.</p><p><br></p><p>We dive deep into her transition from corporate girlie to full-time creator, the launch of her hit show <em><strong>Middle Row</strong></em>, and why she believes the future of content isn&#39;t about chasing the algorithm, it’s about human imperfection.</p><p><br></p><p><strong>In this episode, we discuss:</strong></p><ul><li><p>Spotting Talent Early: How Coco discovered Charli D&#39;Amelio and Addison Rae by looking for &quot;social proof&quot;.</p></li><li><p>The BuzzFeed Era: Why she kept &quot;church and state&quot; separate while building TikTok teams for one of the world&#39;s biggest media companies.</p></li><li><p>The &quot;Cocoisms&quot;: Why you can&#39;t &quot;read the label from inside the jar&quot; and how to build a brand that stays timeless.</p></li><li><p>Predicting 2026: Why long-form content, &quot;pre-AI&quot; aesthetics, and human mistakes are the next major viral triggers.</p></li><li><p>The Business of <em>Middle Row</em>: The financial and strategic decisions behind her movie-theater-based interview show at Spotify.</p></li><li><p>Tangible Advice for Creators: Why you need a repeatable format (not just a personality) to sustain a career in the creator economy.</p></li></ul><p><br></p><p><strong>Key Quotes:</strong></p><p><em>&quot;The shorter the video, the shorter the object permanence. Smart creators are leaning on long form to create lasting impressions.&quot;</em> — Coco Mocoe</p><p><br></p><p><em>&quot;You can be the best hairstylist in the world, but you can&#39;t cut your own hair... That&#39;s where the outside perspective comes in.&quot;</em> — Coco Mocoe</p><p><br></p><p><strong>Connect with Coco:</strong></p><ul><li><p>TikTok: <a href="https://www.tiktok.com/@cocomocoe" target="_blank" rel="noopener noreferer">@cocomocoe</a></p></li><li><p>Substack: <a href="https://cocomocoe.substack.com/" target="_blank" rel="noopener noreferer"><u>Coco Mocoe</u></a></p></li><li><p>Show: <a href="https://www.youtube.com/@CocoMocoe" target="_blank" rel="noopener noreferer"><em>Middle Row</em> </a></p></li></ul><p><strong>Say Hello!</strong> </p><ul><li><p>Your host, Arielle Thomas on Instagram, <a href="https://www.instagram.com/arielle.thomas/" target="_blank" rel="noopener noreferer">@arielle.thomas</a></p></li><li><p>Us, on Instagram, <a href="https://www.instagram.com/processthepodcast/" target="_blank" rel="noopener noreferer">@processthepodcast </a></p></li></ul><p><br></p><p>Enjoyed this episode? Follow us to get notified every time a new episode drops every Tuesday.  <br></p><p>See you on the next one! </p>