What Does It Mean to Be Rational at Work? | Barry Schwartz
Rational choice theory has become so familiar that it can feel like common sense. We talk about trade-offs, optimization, ROI, and risk as if they capture what it means to think clearly. But many of the decisions that matter most do not work that way. They are shaped by context, values, relationships, and the larger story of a life. In this episode, Barry Schwartz returns to discuss how rational choice theory became the default way we think, how it shapes work and decision-making, and what a ...