Community Creators with Shana Lynn
Community Creators with Shana Lynn

Community Creators with Shana Lynn

Shana Lynn Bresnahan

Overview
Episodes

Details

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com

Recent Episodes

The Hidden Kiss of Death for Your Membership
JUN 23, 2026
The Hidden Kiss of Death for Your Membership
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersAre failed payments quietly draining your membership revenue without you even realizing it? In this episode, we dive into one of the most overlooked issues that can seriously impact your business and how your pricing strategy might be playing a bigger role than you think. From monthly vs. annual plans to attracting the right members, we’re breaking down what’s really going on behind the scenes and what you can do to fix it.In this episode, you’ll learn:Why failed payments are the “hidden kiss of death” for membership businesses and how they quietly drain your recurring revenueHow to create a simple but consistent failed payment follow-up strategy that keeps members from slipping awayWhy annual plans can increase cash flow but also create renewal and cash management challengesHow strong retention can make monthly pricing more profitable than annual plansHow pricing impacts not just revenue, but the quality and mindset of the people joining your programIf you’re seeing failed payments, cancellations, or attracting the wrong members, your pricing strategy might be the missing piece. Take a closer look at your retention, your follow-up systems, and the level of commitment your offers require - small shifts here can make a big difference in both your revenue and the quality of your community.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
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4 MIN
7-Figure Direct Message Selling Strategy
JUN 16, 2026
7-Figure Direct Message Selling Strategy
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 93: Millionaire Sales Secrets and the Power of Personal Branding with Lauren Ticknerhttps://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-ticknerWhat if your next client is already watching your content but you’re just one message away from closing the deal?In this episode, we break down how Lauren Tickner turns everyday social media content into real conversations and real revenue through direct messages. If you’ve ever felt like your posts aren’t converting, or you don’t know how to move from “likes” to actual sales, this is where things start to click.In this episode, you’ll learn:How Lauren built authority that turns content into inbound leadsWhy most lead generation fails and the real reason people aren’t convertingHow to structure content so people want to message you firstA simple DM flow: from first message to qualified prospectHow to ask better open-ended questions that keep conversations aliveThe key checkpoints to qualify leads before making an offerHow to gauge buying intent without sounding pushy or scriptedIf you’ve been struggling to turn content into conversations or conversations into clients, this episode gives you a clear path to fix both. Start with authority, lead with value, and let the right people come to you.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
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11 MIN
The Life Cycle of an Online Community
JUN 9, 2026
The Life Cycle of an Online Community
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersCommunity building can feel isolating, especially when things get messy. But what if those challenges are actually a sign that your community is growing exactly as it should?In this episode, we break down the Community Development Life Cycle - a powerful framework that explains the natural phases every community goes through. If you’ve ever felt like something is “wrong” inside your group, this conversation will help you reframe that thinking and lead with more clarity and confidence.In this episode, you’ll learn:The 4 phases of the community development cycleWhy a quiet or slow-starting community is completely normalHow to step into leadership and use conflict as a realignment opportunityPractical ways to identify which phase your community is currently inWhether you’re just starting out or managing a thriving membership, this episode will help you understand what’s happening beneath the surface and how to lead your people through it.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
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14 MIN
The Mindset Shift Needed to Maximize Collaborations
JUN 2, 2026
The Mindset Shift Needed to Maximize Collaborations
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 87: How to Leverage Collabs to Skyrocket Your Revenue with Jordan Gill:https://www.shanalynn.com/podcast/how-to-leverage-collabs-to-skyrocket-your-revenue-with-jordan-gillEveryone talks about collaboration as a powerful way to grow your business but what if the real thing holding you back isn’t strategy, but mindset? In this episode, we dive into a powerful conversation with collaboration expert Jordan Gill, exploring the internal shifts needed to truly benefit from partnerships and stop chasing short-term wins.In this episode, you’ll learn:Why a short-term mindset can limit your growth through collaborationsThe hidden value of collaborations beyond immediate salesHow trust is built through multiple touchpoints (and why it matters more than ever)The concept of “planting and harvesting seeds” in your businessWhy not everyone needs to buy from you to bring valueHow collaborations can create long-term opportunities like speaking gigs, referrals, and audience growthIf you’ve been hesitant to collaborate because you’re unsure of the immediate return, this is your reminder: not all results show up right away. Keep showing up, keep building connections, and trust that the seeds you plant today will grow into opportunities tomorrow.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
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6 MIN
Stop Undercharging: The Psychology of Pricing Your Membership
MAY 26, 2026
Stop Undercharging: The Psychology of Pricing Your Membership
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersPricing your membership can feel overwhelming especially when it doesn’t directly help people make money.In today’s episode, we’re unpacking a powerful mindset shift around pricing. If your membership focuses on personal growth, clarity, community, or transformation (not income), this conversation will help you confidently price and sell your offer based on real value - not just financial ROI.In this episode, you’ll learn:Why most people already spend money on things that don’t generate incomeHow to reframe “value” beyond just financial returnsHow to identify your ideal member and the transformation you provideSimple ways to research and compare pricing in your marketWhy confidence matters more than your actual price pointHow to communicate intangible value like clarity, growth, and life improvementIf you’ve been underpricing your membership or doubting its value because it doesn’t produce direct income, this is your permission slip to think bigger. Start where you feel confident, grow your pricing over time, and most importantly, own the value you bring.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube: https://www.youtube.com/@communitycultivated
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6 MIN