"Change is never easy, especially when challenging an industry that profits from scarcity. FreePaani isn’t just a business; it’s a movement, fighting for water as a basic human right.” - Abu Bakar Siddique
Meet Abu Bakar Siddique, the visionary creator and founder of FreePaani—Pakistan’s trailblasing free beverage company.
FreePaani is a revolutionary initiative tackling one of the world’s most pressing challenges: access to clean and safe water. It combines this mission with an innovative advertising model. The company provides premium bottled water free of charge, with every bottle purchased contributing to the construction of water wells across Pakistan. This dual approach addresses the nation’s water crisis while fostering corporate social responsibility.
In this episode, Abu Bakar shares his extraordinary journey—from the inception of FreePaani to navigating the challenges of delivering a sustainable solution to Pakistan’s water scarcity. Leveraging cutting-edge technology, data-driven strategies, and community-focused initiatives, FreePaani is far more than a provider of clean water; it is a movement driving positive, sustainable change.
Join us as Abu Bakar reflects on his entrepreneurial path, the resilience required to overcome setbacks, the philosophies guiding his vision, and the transformative impact of FreePaani. This is an inspiring story of innovation, dedication, and the harmonious blending of business with social impact.
Tune in to discover how Abu Bakar Siddique and FreePaani are reshaping the future of water access and creating lasting change!
00:00 - Kalimat كلمات Greetings | Shaharbano Khan
03:08 - The Journey Of Abubakar FreePaani
05:57 - The Philosophy Behind FreePaani
09:10 - Mentorship and Its Importance
12:04 - The Concept of Free Water and Its Impact
14:54 - Advertising Model and Future Plans
18:11 - The Vision For a Grocery Store
21:08 - Lessons Learned and Personal Growth
23:57 - Closing Thoughts and Reflections
Connect with FreePaani and Abu Bakar Siddique:-
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Meet Abrar-ul-Hassan, the visionary Founder and Festival Director of ‘The 60 Second Intl. Film Festival.’ At the heart of his very mission is a powerful drive to unite global youth and creative communities, igniting a celebration of freedom of expression through digital communication. A graduate of NCA, Abrar’s educational journey unfolds into continued scholarly pursuits at the USC Transmedia Workshop and a fellowship at the World Learning SIT Institute.
Outside of academia, Abrar adeptly manoeuvres through the realms of mainstream digital media and communication with strategic finesse and hands-on expertise. Several of his impactful initiatives, such as 'Police Awam Sath Sath,' bear witness to the rallying of public support for the Pakistani police force. As the Creative Director of Morango—his brainchild—Abrar leads campaigns that not only secure public support but also shape policy and advocacy narratives.
Amidst these accomplishments, Abrar remains practically rooted in his philosophy of social responsibility. Actively participating in on-ground initiatives within local communities, he advocates for civic engagement, embodying the change he envisions. His leadership roles in esteemed organisations demonstrate a commitment to holistic positive change, aligning seamlessly with the essence of Kalimat كلمات.
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Kalimat كلمات is a media publication that produces an interview-based podcast series on Journey to Self, hosted by Shaharbano Khan. Each week, we invite guests to engage in reflective conversations about self-discovery, personal development, and awareness on The Learning Curve. #WhereWeExchangeWords
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Your feedback is invaluable as it helps us book hard-to-get guests and reach new listeners. Thank you for your continued support, and we can't wait to welcome you next time!
DISCLAIMER: The views expressed on the show are solely those of the host and the guests and do not necessarily reflect the views of Kalimat كلمات or its partners. The information provided is for general purpose utility only and should not be construed as professional advice or counsel. Kalimat كلمات does not and will not guarantee the accuracy, reliability, or relative suitability of the content contained within the show. All content is and will remain protected by copyright regulations, and no part thereof shall be reproduced in any manner without our expressed written permission.