<p>What does it take to market the future? Amanda Cassatt, founder of Serotonin and former ConsenSys CMO, shares her tactics that helped build the biggest developer community in crypto and put Ethereum on the map - as well as her insights from shaping the future of crypto marketing.<br></p> <p>Topics:</p> <p>- From decentralized media to Ethereum and ConsenSys<br>- Early marketing strategies for Ethereum<br>- The evolution of crypto marketing<br>- ICOs to the current VC-dominated landscape<br>- Serotonin&#39;s Buffet-like business model<br>- The need for transparent and fair token launches<br></p> <p><a href="⁠https://arc.net/folder/11B3BF0F-CA9A-4501-A88D-CF9721CC2C78⁠" target="_blank" rel="noopener noreferer">Links mentioned<br></a><a href="https://pods.media/assets/8453/0xec9592ff052ae3afec34d44e844ab0acaeb007fe/8" target="_blank" rel="noopener noreferer">Mint this episode on PODS</a></p>