<p>In this episode, Soojee is joined by Tenai of Ads House to unravel the complexities of Meta Ads for service-based businesses. Tenai explains the key differences between product and service business advertising, emphasizing the importance of understanding customer journeys and decision-making processes. They discuss how businesses can test their messaging affordably, with budgets as low as $20 per day, and outline the essential elements needed before launching a successful ad campaign. Tenai divulges invaluable insights on crafting effective ad copy, choosing the right visuals, and understanding the anatomy of a high-performing ad. Tenai also shares her practical advice on deciding whether to manage ads in-house or outsource, along with critical questions to ask potential advertising partners.</p> <p><br></p> <p>Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist <a href="https://www.thegoodstudio.com.au/checklist">https://www.thegoodstudio.com.au/checklist</a> </p> <p><br></p> <p><strong>ABOUT SOOJEE</strong></p> <p>I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I&#39;ve seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I&#39;ve also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.</p> <p>But I&#39;ve also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I&#39;m all about to helping service-based firms transform their businesses into brands.</p> <p>I want you to experience the same transformation I&#39;ve seen time and again—the kind that leads to not just success but a lasting legacy. When I&#39;m not praising the power of a brand, you&#39;ll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle. </p> <p><br></p> <p><strong>ABOUT TENAI</strong></p> <p>Tenai is a multi-award winning digital marketing specialist, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not. </p> <p>“I am a data nerd at heart and get a secret kick out of building a well-planned strategic campaign – I love knowing the reason why people want to buy, how they think and feel and how to connect – and how we can churn your analytics to create the most powerful, profitable campaign on the market.” Tenai, Ads Haus </p> <p><strong>Tenai’s business Ads Haus - </strong>https://adshaus.com.au/</p> <p><strong>ABOUT THE GOOD STUDIO</strong></p> <p>We&#39;ll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we&#39;ll transform your business into a brand that reflects your excellence and drives growth. </p> <p><br></p> <p><strong>Our Methodology: The InsideOut Method</strong> We&#39;ve developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.</p> <p><br></p> <p>Visit our webiste to find out more:<a href="https://www.thegoodstudio.com.au/about"> https://www.thegoodstudio.com.au/about</a> </p> <p><br></p> <p>FOLLOW the podcast wherever you are listening &amp; SUBSCRIBE to our YouTube Channel here:</p> <p><a href="https://youtube.com/@thegoodstudiobrand">https://youtube.com/@thegoodstudiobrand</a> </p> <p><br> </p>

Boring Is Bad For Business

The Good Studio

Demystifying Meta Ads: A Service Business Owner's Guide to Getting Started

SEP 15, 202453 MIN
Boring Is Bad For Business

Demystifying Meta Ads: A Service Business Owner's Guide to Getting Started

SEP 15, 202453 MIN

Description

<p>In this episode, Soojee is joined by Tenai of Ads House to unravel the complexities of Meta Ads for service-based businesses. Tenai explains the key differences between product and service business advertising, emphasizing the importance of understanding customer journeys and decision-making processes. They discuss how businesses can test their messaging affordably, with budgets as low as $20 per day, and outline the essential elements needed before launching a successful ad campaign. Tenai divulges invaluable insights on crafting effective ad copy, choosing the right visuals, and understanding the anatomy of a high-performing ad. Tenai also shares her practical advice on deciding whether to manage ads in-house or outsource, along with critical questions to ask potential advertising partners.</p> <p><br></p> <p>Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist <a href="https://www.thegoodstudio.com.au/checklist">https://www.thegoodstudio.com.au/checklist</a> </p> <p><br></p> <p><strong>ABOUT SOOJEE</strong></p> <p>I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I&#39;ve seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I&#39;ve also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.</p> <p>But I&#39;ve also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I&#39;m all about to helping service-based firms transform their businesses into brands.</p> <p>I want you to experience the same transformation I&#39;ve seen time and again—the kind that leads to not just success but a lasting legacy. When I&#39;m not praising the power of a brand, you&#39;ll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle. </p> <p><br></p> <p><strong>ABOUT TENAI</strong></p> <p>Tenai is a multi-award winning digital marketing specialist, mother, partner, and a seriously focused small business owner who knows that social media advertising and behavioural science go hand in hand – whether you believe it or not. </p> <p>“I am a data nerd at heart and get a secret kick out of building a well-planned strategic campaign – I love knowing the reason why people want to buy, how they think and feel and how to connect – and how we can churn your analytics to create the most powerful, profitable campaign on the market.” Tenai, Ads Haus </p> <p><strong>Tenai’s business Ads Haus - </strong>https://adshaus.com.au/</p> <p><strong>ABOUT THE GOOD STUDIO</strong></p> <p>We&#39;ll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we&#39;ll transform your business into a brand that reflects your excellence and drives growth. </p> <p><br></p> <p><strong>Our Methodology: The InsideOut Method</strong> We&#39;ve developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.</p> <p><br></p> <p>Visit our webiste to find out more:<a href="https://www.thegoodstudio.com.au/about"> https://www.thegoodstudio.com.au/about</a> </p> <p><br></p> <p>FOLLOW the podcast wherever you are listening &amp; SUBSCRIBE to our YouTube Channel here:</p> <p><a href="https://youtube.com/@thegoodstudiobrand">https://youtube.com/@thegoodstudiobrand</a> </p> <p><br> </p>