<p>How can service based businesses market intangible services? Today Sojee talks about the marketing challenges that face service-based businesses, particularly the hurdle of demonstrating value to existing and prospective clients in a world when many of your deliverables are invisible. We will be taking a look at company structuring, advertising techniques, and concrete examples of how you can demonstrate value in a way that will keep your client coming back for more, and keep new clients coming in the door. Firsthand anecdotes and concrete examples abound, ensuring you&#39;ll be able to discover various methods to make meaningful changes in the way you market yourself today.</p> <p>Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist <a href="https://www.thegoodstudio.com.au/checklist">https://www.thegoodstudio.com.au/checklist</a> </p> <p><strong>ABOUT SOOJEE</strong></p> <p>I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I&#39;ve seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I&#39;ve also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.</p> <p>But I&#39;ve also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I&#39;m all about helping service-based firms transform their businesses into brands.</p> <p>I want you to experience the same transformation I&#39;ve seen time and again—the kind that leads to not just success but a lasting legacy. When I&#39;m not praising the power of a brand, you&#39;ll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle. </p> <p><strong>ABOUT THE GOOD STUDIO</strong></p> <p>We&#39;ll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we&#39;ll transform your business into a brand that reflects your excellence and drives growth. </p> <p><strong>Our Methodology: The InsideOut Method</strong> We&#39;ve developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.</p> <p>Visit our website to find out more:<a href="https://www.thegoodstudio.com.au/about"> https://www.thegoodstudio.com.au/about</a> </p> <p>FOLLOW the podcast wherever you are listening &amp; SUBSCRIBE to our YouTube Channel here:</p> <p>If you like these episodes, leave me a review, tell your friends, or tag me on social media! </p> <p>This podcast was brought to you by On Track Studio.</p> <p><a href="https://www.ontrackstudio.com.au/">www.ontrackstudio.com.au</a></p> <p><a href="https://www.instagram.com/sophie.on.track.studio/">@sophie.on.track.studio</a></p> <p><br></p>

Boring Is Bad For Business

The Good Studio

Market the Marketer; How Can Service-Based Businesses Advertise Themselves Better?

SEP 1, 202411 MIN
Boring Is Bad For Business

Market the Marketer; How Can Service-Based Businesses Advertise Themselves Better?

SEP 1, 202411 MIN

Description

<p>How can service based businesses market intangible services? Today Sojee talks about the marketing challenges that face service-based businesses, particularly the hurdle of demonstrating value to existing and prospective clients in a world when many of your deliverables are invisible. We will be taking a look at company structuring, advertising techniques, and concrete examples of how you can demonstrate value in a way that will keep your client coming back for more, and keep new clients coming in the door. Firsthand anecdotes and concrete examples abound, ensuring you&#39;ll be able to discover various methods to make meaningful changes in the way you market yourself today.</p> <p>Analyse your brand like a pro with my FREE 60-point Brand Strategy Checklist <a href="https://www.thegoodstudio.com.au/checklist">https://www.thegoodstudio.com.au/checklist</a> </p> <p><strong>ABOUT SOOJEE</strong></p> <p>I’ve spent over 16 years in the branding world, working from design to brand strategist, witnessing firsthand the transformative power of a strategic brand. I&#39;ve seen how it can elevate businesses, attract better leads, and inspire teams to do their best work. I&#39;ve also experienced this firsthand, building The Good Studio through rebrands, pivots, and even an ownership change.</p> <p>But I&#39;ve also seen the flip side: businesses struggling to connect with their audience, and missed opportunities due to a lack of differentiation and direction. I&#39;m all about helping service-based firms transform their businesses into brands.</p> <p>I want you to experience the same transformation I&#39;ve seen time and again—the kind that leads to not just success but a lasting legacy. When I&#39;m not praising the power of a brand, you&#39;ll find me soaking up the chaos of raising two young kids and enjoying the Sunshine Coast lifestyle. </p> <p><strong>ABOUT THE GOOD STUDIO</strong></p> <p>We&#39;ll work alongside you to uncover the hidden stories, values, and aspirations that differentiate your business and matter to your clients. Together, we&#39;ll transform your business into a brand that reflects your excellence and drives growth. </p> <p><strong>Our Methodology: The InsideOut Method</strong> We&#39;ve developed a proven framework for building brands for leading service-based businesses. The InsideOut Method ensures your brand is strategically aligned with your business goals, resonates with your ideal clients, and leaves a lasting impression across every touchpoint. The result? A cohesive brand experience that drives meaningful, sustainable growth for your business and establishes your legacy in the market.</p> <p>Visit our website to find out more:<a href="https://www.thegoodstudio.com.au/about"> https://www.thegoodstudio.com.au/about</a> </p> <p>FOLLOW the podcast wherever you are listening &amp; SUBSCRIBE to our YouTube Channel here:</p> <p>If you like these episodes, leave me a review, tell your friends, or tag me on social media! </p> <p>This podcast was brought to you by On Track Studio.</p> <p><a href="https://www.ontrackstudio.com.au/">www.ontrackstudio.com.au</a></p> <p><a href="https://www.instagram.com/sophie.on.track.studio/">@sophie.on.track.studio</a></p> <p><br></p>