<p>In this episode of EdTech People, Matthew Setchell interviews Imogen Ley-Clowes, a branding expert in the educational technology sector. </p><p>They discuss the importance of branding, marketing strategies tailored for educational audiences, and the role of trust and authenticity in building a brand. Imogen shares insights on rebranding challenges, the significance of thought leadership, and how AI is transforming branding and marketing practices. </p><p>The conversation highlights the need for effective communication and understanding diverse audience needs in the education space.</p><p><br></p><p><br></p>