We are joined by Peter Kovács from Subjective Values Foundation, an organisation based in Hungary that was founded in 2002. Peter, who has been with the organisation for nearly six years, discusses his work as the head of the project department, focusing on providing young people with opportunities to realise creative ideas, promoting cultural diversity, and supporting education for underprivileged youth.

Peter shares insights into Hungary’s online media landscape, highlighting the challenges of online hate speech and the importance of critical thinking. He emphasises that bystanders should play an active role in supporting victims of cyberbullying and hate, noting that reporting hateful content alone is not enough. Facebook is identified as one of the most problematic platforms in Hungary, with older generations perpetuating much of the online hate, whereas younger generations on platforms like TikTok are more likely to intervene and stand up for victims.

Peter also discusses some of the impactful campaigns his organisation has run, which highlighted the experiences of Hungarian influencers from minority groups facing online hate. The campaign was a success, even winning the United Nations Sustainable Development Goals Change Maker Award in 2022. Peter reflects on the crucial role influencers play in setting positive examples for young people and addressing cyberbullying.

In his closing remarks, Peter shares practical advice for aspiring influencers, emphasising the importance of responsibility, critical thinking, and staying true to oneself. He also shares his wish to end anonymous online profiles, as he believes linking online identities to real-life individuals would significantly reduce trolling and hateful behaviour.