In this episode of Agents of Nonprofit, I sit down with fundraising strategist and behavioral science expert Cherian Koshy to uncover the psychology and neuroscience behind why people give—and why they sometimes don’t. From reducing friction in donation forms to designing moments of joy and trust, this episode offers a masterclass in building deeper, more intentional donor relationships rooted in empathy and understanding.Topics We Cover:Cherian’s “origin story” in fundraising and what inspired his exploration into donor psychologyAn introduction to Neurogiving and how neuroscience can ethically shape fundraising strategyWhy generosity is innate—and how to remove the barriers that suppress itReducing friction in the giving experience: from donation forms to mobile optimizationTurning donations into delightful experiences that celebrate generosityApplying behavioral science to attention, emotion, and decision-making in donorsThe power and pitfalls of gamification and visual psychology in donor engagementHow AI and intentional design can enhance donor relationships without losing the human touchTo Learn More and Connect with Cherian:The New Book: Neurogiving by Cherian KoshyCherianKoshy.comCherian Koshy on InstagramCherian Koshy on LinkedInSupport the show