<p>Welcome back to another episode of Brands and Barbed Wire.   This week we once again record live from the Beef Improvement Federation Convention with some exciting news about expanded consumer demand for quality beef.  I’m joined by Brett Spader, Executive Vice President with the American International Charolais Association <a href="http://www.charolaisusa.com">www.charolaisusa.com</a>, Katie Martin, Director of Communications with the Red Angus Association of American <a href="http://www.redangus.org">www.redangus.org</a>, Neil Mellers with Ranch 2 Retail <a href="http://www.ranch2retail.com">www.ranch2retail.com</a>, Jared Wareham with Horizon Venture Management <a href="http://www.horizonventuremanagement.com">www.horizonventuremanagement.com</a> and Thomas (T.C.) Turner, the Red Beard Butcher at <a href="http://www.redbeardbutcher.com">www.redbeardbutcher.com</a> </p><p>Thanks to our sponsors Allied Genetic Resources <a href="http://www.alliedgeneticresources.com">www.alliedgeneticresources.com</a>, The Grant Company at <a href="http://www.grantcompany.net">www.grantcompany.net</a>, B.R. Cutrer Ranch <a href="http://www.brcutrer.com">www.brcutrer.com</a>, Jorgensen Land and Cattle <a href="http://www.jorgensenfarms.com">www.jorgensenfarms.com</a></p>