The Google Ads Podcast
Solutions 8
Recent Episodes
John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators:
• ✅ Google Ads and Meta Ads Management:...
⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:
• ⏳ The Importance of Analyzing Your Go...
💰 Why Meta Ads Is Critical for Increasing Google Ads Success:
• 💰 Why Meta Ads Is Critical for Increa...
0:00 Intro
0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns
3:39 Case study
6:09 Promising initial results
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads
Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now.
Related videos:
💰 Google Ads Black Friday Cyber Monday Strategies & Results:
• 💰 Google Ads Black Friday Cyber Monda...
💰 Black Friday Google Ads Preparation:
• 💰 Black Friday Google Ads Preparation
🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:
• 🛒 Black Friday Tips & How to Set up P...
0:00 Intro
0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales
1:59 Running email generation campaigns
5:09 Lead generation campaign format example
6:09 Ad budget structure
10:04 Creative tips for Black Friday and Cyber Monday
13:10 Strategies for evergreen ads
17:03 Additional sales tactics for Black Friday and Cyber Monday
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
#digitalmarketing #ppc #paidtraffic #googleads #metaads #amazonads
Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
💰 How to Lower Your Google Ads CPC:
• 💰 How to Lower Your Google Ads CPC
❌ When to Avoid Running Performance Max Campaigns:
• ❌ When to Avoid Running Performance M...
⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:
• ⏳ The Importance of Analyzing Your Go...
💰 Meta Ads New Strategy: L0 Approach:
• 💰 Meta Ads New Strategy: L0 Approach
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.
Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...
0:00 Intro
0:16 Free Media Efficiency Ratio (MER) Tracker Sheet
6:10 Calculating profitability using COGS
13:38 Using Datadrew
17:51 RFM segments on Datadrew
22:00 Using the MER tracker for client presentations
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
💰 Meta Ads New Strategy: L0 Approach:
• 💰 Meta Ads New Strategy: L0 Approach
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
0:00 Intro
0:28 ABO Approach for Successful Meta Ads Campaigns
5:07 Analyzing Meta Ads strategy metrics
8:29 Growth in Amazon and Shopify sales and subscribers
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/