The Google Ads Podcast
Solutions 8
Recent Episodes
Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now.
Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/...
0:00 Intro
0:16 Free Media Efficiency Ratio (MER) Tracker Sheet
6:10 Calculating profitability using COGS
13:38 Using Datadrew
17:51 RFM segments on Datadrew
22:00 Using the MER tracker for client presentations
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
💰 Meta Ads New Strategy: L0 Approach:
• 💰 Meta Ads New Strategy: L0 Approach
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:
• 💣 Optimal Meta Ads Setup: L1, L2, & L...
0:00 Intro
0:28 ABO Approach for Successful Meta Ads Campaigns
5:07 Analyzing Meta Ads strategy metrics
8:29 Growth in Amazon and Shopify sales and subscribers
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance.
Related videos:
🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:
• 🔥 Google Ads Management: Dealing with...
💣 The Key Performance Indicators (KPIs) You Should Share to Clients:
• 💣 The Key Performance Indicators (KPI...
✅ To-Dos on Your First Call With a New Client:
• ✅ To-Dos on Your First Call With a Ne...
📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:
• 📧 Mastering Email Responses: Pro Tips...
🔍 PPC Talks: What to Check Before Onboarding a Client:
• 🔍 PPC Talks: What to Check Before Onb...
🤝 What We've Learned About Effective Client Management:
• 🤝 What We've Learned About Effective ...
🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:
• 🚀 Client Management Tips From The Pro...
0:00 Intro
0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators
5:10 Data presentation
10:36 Google Ads and Meta Ads work together
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more.
Related videos:
💸 Why You Should Not Rely on In-App Metrics:
• 💸 Why You Should Not Rely on In-App M...
💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:
• 💸 Meta Ads Case Study: Doubling ROAS ...
💸 How to Run Advantage+ Shopping Campaigns for Success:
• 💸 How to Run Advantage+ Shopping Camp...
🔥 Measure Your Campaign Success Beyond ROAS:
• 🔥 Measure Your Campaign Success Beyon...
💰 Why Meta Ads Is Critical for Increasing Google Ads Success:
• 💰 Why Meta Ads Is Critical for Increa...
0:00 Intro
0:18 The Key Performance Indicators You Should Share to Clients
5:43 Turning off Meta Ads
10:54 nCAC basis
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/
Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%.
Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance.
Related videos:
💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:
• 💰 Achieving 31% Google Ads Return On ...
🎯 Guide to Meta Ads Targeting | Part 1:
• 🎯 Guide to Meta Ads Targeting | Part 1
0:00 Intro
0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend
7:40 Audience targeting strategy
9:04 Bottom of the funnel campaign
👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/
👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/
👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN
👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?
Sign up for a FREE Growth Plan today: https://sol8.com/ap/
👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/
👉 Want to get customized strategies, actionable insights, and ongoing support to help you achieve your goals? Go to https://sol8.com/consultation/
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
--------------------------------------------------
⬇️️ You can find us here ⬇️️:
Website: https://sol8.com/