Uganda has always had the culture. Now it has the moment. Joshua Baraka is the Kampala-bred artist making a case for East Africa's place at the center of the global music conversation, not as a footnote to Afrobeats, but as a creative force with its own sonic identity, emotional depth, and artistic integrity. His breakout hit "Nana" didn't just chart, it made a statement about what East African music can mean on a world stage. In this conversation with Joey Akan, Baraka goes beyond the geography debate. He breaks down the philosophical divide between East and West African music cultures, why he believes Afrobeats is showing signs of decline, and what it means to make art in an era when AI can replicate the sound but not the soul. He also speaks candidly about the industry's obsession with numbers over artistry, navigating social media scrutiny, and why this moment in African music history demands more from its creators. That live-first culture shapes his skepticism of AI's ceiling in music too. You can generate a track. You can't accumulate the human experience that makes a performance land.  Joshua discusses: The realities of breaking out from a non-dominant market in African music The importance of identity in a globalized industry, How young artists are redefining what Afrobeats can sound like. Navigating early success, trusting your creative instincts, and building a career that travels beyond borders. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Joshua Baraka Instagram:  itsjoshuabaraka Tik Tok: itsjoshuabaraka Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.  Learn more about your ad choices. Visit megaphone.fm/adchoices