In this episode of Afrobeats Intelligence, Ladipoe , Mavin Records signee, Headies award-winning rapper, and one of the leading voices in Nigerian hip-hop and Afrobeats, reflects on the current state of the genre.  Known for hits like “Know You” with Simi and “Feeling” with Bnxn, and recognised as a key figure in the new wave of Nigerian rap, Ladipoe discusses what has changed in Afrobeats, what has stayed the same, and the growing urgency he senses from the fan base. He talks about the importance of a strong opening song, how each artist forges their own identity, the “guiding delusion” in the industry, why tension remains constant, his thoughts on beef, and institutions in the scene.  He also gives an update on his plans for a new album this year. A candid conversation about artistry, evolution, and the road ahead. Follow Joey Akan for the latest coverage on African music culture and news. Substack: Afrobeats Intelligence Instagram: @joeyakan Tik Tok: @joeyakan Follow Ladipoe Instagram: @ladipoe Facebook: Ladipoe Website: Ladipoe Created and hosted by award-winning Nigerian journalist and music critic Joey Akan, Afrobeats Intelligence is presented by OkayAfrica, a division of AREYA MEDIA INC, and is sponsored by Martell.  Find exclusive Okayplayer merch, tees and limited releases at https://shop.okayplayer.com. Learn more about your ad choices. Visit megaphone.fm/adchoices