Nichole shares actionable tips on utilizing Instagram to boost sales for small businesses. She emphasizes the importance of taking imperfect action, having a clear strategy, maintaining consistent branding, optimizing the Instagram bio and call to action, utilizing all Instagram features, analyzing performance, and engaging genuinely with followers. With 80% to 100% of her business's success attributed to social media, Nichole highlights various strategies and insights to help small business owners effectively leverage Instagram.Get the Optimize your IG Bio Checklist!Check out the Posting with Purpose GuideBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com