Mike Sarraille sits down with Phil Gilbert, the former General Manager of IBM Design and author of the new book "Irresistible: Blueprint for Earning Buy-In and Breakout Success." Phil Gilbert shares his fascinating journey from leading a startup in Austin, Texas to spearheading a radical culture shift at IBM—transforming not just how teams worked, but how the entire organization approached innovation, design thinking, and change management.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy