Ever feel like you’re showing up how you think you ‘should’ be showing up, but your content just isn’t reaching the right people? In this episode of Content with Heart, I’m walking you through four small shifts that change who your content reaches. Because it’s not about getting in front of more people. It’s about connecting with the right people - the ones who actually need what you offer and are ready to hear it. I share a client story about boosting a post and attracting completely random comments (we’ve all been there), and how that moment led to a much bigger realisation about how content works. This episode will help you come back to what really matters, which is creating content that feels aligned, intentional, and human. Key Takeaways Speak to one person. Not everyone. That’s where real connection starts. Create with intention. Every piece of content has a role to play. Match your message to where your audience actually is… not where you want them to be. Choose presence over perfection. Your content doesn’t need to be polished to connect. Episode Breakdown 00:00 Why your content feels a bit off 01:33 Welcome and Acknowledgement of Country 02:33 A client story 04:49 Seeing content as a bridge 06:08 Tweak 1: Speak to one person 10:01 Tweak 2: Create with intention 12:59 Tweak 3: Match their stage 16:02 Tweak 4: Presence over perfection 19:39 Making it sustainable with the 4 Ps 22:18 An invitation to go deeper 23:04 Reflection questions + wrap   If this episode has you thinking about your content differently, then take a moment to sit with it. And if you’re ready for more support around creating content that actually connects, you’ll find the next step waiting for you 👇🏻   Links mentioned in this podcast The Content Effect   If you enjoyed listening to this episode, then you’ll also love: Episode 202 – The impact of energy on your content Episode 203 – My intentions to make content lighter in 2026   Ready to work with me? Buy my book The Power of Content Join my membership The Content Effect Work with me 1:1 with The Content Accelerator Join my free Facebook Group The Content Project   For more conversations on content with heart, connect with me here: Instagram | Facebook | LinkedIn | Website   I use and recommend Podbean and Descript to edit and publish my podcast. There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.