Discover Ag

Ep 245 | A beloved "clean" brand gets dragged online, a weirdly addictive AI remix goes viral, and vintage stoves somehow become a status symbol — welcome to the internet in 2026. This week on Discover Ag, Natalie and Tara unpack what consumers need to know about the Kerrygold PFAS controversy, why AI-generated music is leaving people unsure how to feel, and how a farmhouse breakfast reel reminded us that they really don't make things like they used to. With the Super Bowl coming up, they also share why Avocados From Mexico isn't just skipping the big-game ad this year, but changing their entire marketing strategy. What We Discovered This Week 🤠 🪩Kerrygold's PFAS lawsuit 🪩50 Cent AI-generated remix going viral 🪩A Hogwarts-style farmhouse breakfast reel 🪩Avocados From Mexico is leaving football (kind of) CHAPTERS: 00:00 - Intro + Giveaway Winners 01:09 - Kerrygold and "Forever Chemicals" 15:10 - AI-Generated Music and the Impact on the Industry 25:45 - Farmhouse Breakfast + Vintage Appliances 42:06 - Disco Debrief: Gray Wolves and the Endangered Species Act 45:44 - Avocados From Mexico's New Marketing Strategy 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod COZY EARTH: Use code DISCOVERBOGO to score BOGO pajamas at https://cozyearth.com/ ARMRA: Use code DISCOVER for 15% off your first order at https://TryARMRA.com/discover DUCKWORTH: Code DISCOVER for 10% off GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 244 | Apparently, we all care about the food pyramid again. It's back in the spotlight thanks to a viral White House reel and a 12-year-old South Park prediction. This week on Discover AG, Natalie and Tara break down what's actually new (and what's not) in the updated food pyramid, celebrate a global win for women in agriculture, and highlight the sheep farmers behind Ralph Lauren's 2026 Winter Olympics collection. They also dig into the real history of vanilla to discover why it's so expensive — and not even a little bit basic. What We Discovered This Week 🤠 🪩 South Park predicted the new food pyramid 🪩 2026 is the International Year of the Woman Farmer 🪩 Ralph Lauren's 2026 Winter Olympics Collection 🪩 Whole milk is back in schools… but is it really? 🪩 What makes vanilla so expensive CHAPTERS: 00:00 - Intro 01:41 - New Food Pyramid and Dietary Guidelines 15:22 - International Year of the Woman Farmer: What Still Needs to Change 21:35 - The Oregon Sheep Farmers Behind Team USA's Olympic Wool 32:15 - Disco Debrief: Will Whole Milk Actually Return to Schools? 37:40 - The History of Vanilla and Why It's So Expensive 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS ONESKIN: Get 15% off OneSkin with the code DISCOVER at https://www.oneskin.co/discover #oneskinpod MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ ARMRA: Code DISCOVER 15% off GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 243 | Are villages making a comeback? Have we been cutting pomegranates wrong this whole time? Does Pfizer really control your cheese? And is grocery store honey actually… honey? This week on Discover AG, Tara and Natalie explore the buzz around "agrihoods" — residential neighborhoods built around working farms instead of a clubhouse or golf course. They also take a nostalgic trip down memory lane with 30 country songs turning 30, learn a genuinely helpful hack to avoid the "pomegranate blood bath," and investigate viral food claims that Pfizer "owns cheese" and grocery store honey is "one of the most altered foods on the shelf." What We Discovered This Week 🤠 🪩 Agrihoods and why "villages" are trending again 🪩 30 country songs turning 30 — and why they've stood the test of time 🪩 A method to cut pomegranates that avoids the usual mess 🪩 The truth about Pfizer "owning cheese" 🪩 What the internet is getting wrong about grocery store honey CHAPTERS: 00:00 - Intro + Setting the Record Straight on Sugar 02:11 - Agrihoods Explained 05:34 - Community in Small Towns vs. Cities16:02 - 30 Country Songs Turning 30 25:26 - The Pomegranate Cutting Hack You Wish You Knew Sooner 33:01 - Disco Debrief: Does Pfizer Really Own Our Cheese? 39:33 - Grocery Store Honey: Myths and What's True 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS MASA CHIPS: Ready to give MASA a try? Get 25% off your first order by going to http:// masachips.com/discoverag and using code DISCOVERAG. COZY EARTH: Head to https://cozyearth.com and use code DISCOVER for up to 20% off. DUCKWORTH: Use code DISCOVER for 10% off at https://www.duckworthco.com/ GROUNDED JOURNAL: Code "DISCOVER" OUR FARMS: Code "DISCOVER" 10% TOUPS & CO: Use link for 20% off FARM WIFE TALLOW: Code "DISCOVER" 10% off SUNRISE FLOUR MILL: Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 242 | This week on Discover Ag, Natalie and Tara unpack a major policy shift in regenerative agriculture, a heartwarming (and delicious) NFL story, and the wildest winter sport you've probably seen but never knew the name of. From Secretary Brooke Rollins' $700 million regenerative ag pilot program to Buffalo Bills quarterback Josh Allen gifting his offensive line quarters of premium Wagyu beef, this episode covers the intersection of agriculture, policy, and pop culture in the most entertaining way possible. But that's not all! The hosts dive into skijoring's new professional circuit (yes, horses pulling skiers through obstacle courses is now a legit sport with a $250K prize pool), celebrate whole milk's long-awaited return to school cafeterias, and explore the fascinating world of pearl farming after a viral video blew their minds. Plus, they share behind-the-scenes stories from their Discover on the Road oyster episode and why they're now oyster snobs for life. It's policy, sports, luxury gems, and dairy wins all in one action-packed episode. What We Discovered This Week 🤠 🪩 $700M regenerative ag program: What it means for farmers 🪩 Josh Allen's quarter-cow Christmas gifts to his O-line 🪩 Skijoring: The professional winter sport you need to see 🪩 Whole milk's return to school cafeterias 🪩 How oysters make pearls (and why we forgot to ask our oyster farmer) CHAPTERS: 00:00 - Intro: Politics, Pro Sports, Pro Skiing & Oyster Pearls 01:00 - Discovery 1: $700M Regenerative Agriculture Pilot Program Announced 05:00 - Where the Money Comes From: EQIP & CSP Programs 11:00 - Corporate Partnerships & Matching Funds 12:00 - Six Generations Separated from the Land 18:13 - Discovery 2: Josh Allen's Quarter Cow Gifts to Offensive Line 20:00 - The Cost Comparison: Beef vs. Side-by-Sides 24:00 - Discovery 3: Skijoring Goes Professional with $250K Prize Pool 29:00 - Norwegian Origins & 1928 Olympics Demonstration 34:48 - Disco Debrief & Discovery 4: Whole Milk Returns to Schools & Pearl Farming 36:00 - New York Overturns 2012 Milk Rules 39:30 - How Oysters Create Pearls: The Four-Year Process 47:00 - Ancient Roman Oyster Farming & Christmas Feast 50:00 - Wrap-up and Discover on the Road Oysters Launch 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER" MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.

Ep 241 | This week on Discover Ag, Natalie and Tara kick off 2026 with viral conspiracies, bucking bulls in Manhattan, and giant potato drops. A fear-mongering reel claims grocery store rice is actually plastic pellets — and people are buying it. The hosts debunk the conspiracy while highlighting a real rice crisis: Louisiana farmer Meryl Kennedy's White House meeting with President Trump about subsidized foreign rice undercutting American growers. Then, it's PBR week in New York City as Madison Square Garden transforms with 750 tons of dirt for three days of professional bull riding sandwiched between Knicks games. Plus, Taylor Sheridan's Landman inspires a TCU land management class, and Apple Girl Kate joins Mike Rowe and Theo Von for a Made-in-USA gift guide special. Finally, Boise rings in 2026 by lowering a 17-foot fiberglass potato — because who needs a ball drop when you can celebrate agriculture? The hosts explore quirky New Year's traditions from chili drops to atomic bombs across America, plus Dutch donut recipes, Tara's bucking bull dreams, and whether Theo Von is shooting his shot with Apple Girl Kate. What We Discovered This Week 🤠 🪩 Plastic rice conspiracy & the real crisis facing American rice farmers 🪩 PBR's 750-ton dirt transformation at Madison Square Garden 🪩 Landman inspires education (but land management degrees already exist) 🪩 Mike Rowe & Theo Von's Made-in-USA holiday gift guide ft. Apple Girl Kate 🪩 Idaho's giant potato drop & America's quirkiest New Year's traditions CHAPTERS: 00:00 Intro: Plastic Rice, PBR in NYC, Landman & New Year's Potatoes 02:02 Discovery 1: The Plastic Rice Conspiracy Going Viral (It's Fake) 04:20 Fear-Mongering for Profit: The Cult Vibes of Fake Food Content 07:19 Real Rice Crisis: Meryl Kennedy's White House Visit 08:03 $12 Billion Bailout Discussion & Fair Trade vs Handouts 12:26 Comment Section Backlash: Why Farmers Can't Win 18:33 Discovery 2: PBR Takes Madison Square Garden (750 Tons of Dirt!) 19:44 Tara's Bucking Bull Dreams & Subconscious Shopping Decisions 22:00 The 24-Hour Venue Transformation That Will Blow Your Mind 27:51 PBR Schedule, World Finals & The Next Gen Youth Showcase 29:40 Discovery 3: Landman Inspires TCU Class (But Land Management Already Exists) 36:25 Disco Debrief: Apple Girl Kate Meets Mike Rowe on Theo Von Podcast 39:00 Direct-to-Consumer Magic: Supporting American Makers 42:00 Smithy Cast Iron, Danelle's Candies & The Oddly Sweet Dolls 46:00 Discovery 4: Idaho's Giant Potato Drop & Quirky New Year's Traditions 48:05 Chili Drops, Taco Bells & Atomic Bombs: America's Wildest Celebrations 52:41 Dutch Donuts, Spanish Grapes & Denmark's Plate-Throwing Tradition 54:22 Wrap-up: Happy New Year Discos & What's Coming on Discover Ag on the Road 🪩 WELCOME TO DISCOVER AG A top-ranked podcast where agriculture meets pop culture. Hosted by https://instagram.com/nataliekovarik/?hl=en — western tastemaker & millennial cattle rancher — and https://instagram.com/taravanderdussen/?hl=en — sustainability expert & millennial dairy farmer. Every week, we dive into the top headlines in food, agriculture, and Western culture with a pop culture twist. 📲 CONNECT WITH US ONLINE • Website: https://discoverag.com/ • Podcast: https://pod.link/1615443750 • Instagram: https://instagram.com/discoveragpodcast/# 🤝 PARTNERS AND SPONSORSHIPS PONCHO OUTDOORS Code "DISCOVER" $10 Discount GROUNDED JOURNAL Code "DISCOVER" MARY T FABER Bookkeeping Services for Rural Entrepreneurs OUR FARMS Code "DISCOVER" 10% ARMRA COLOSTRUM SUPPLEMENT Code "DISCOVER" 15% off (first order) SWEETWATER PILLOWS Code "DISCOVER" for a free tote TOUPS & CO Use link for 20% off FARM WIFE TALLOW Code "DISCOVER" 10% off TURTLEBOX OUTDOOR SPEAKERS Code "DISCOVER" free hat COZY EARTH Code "DISCOVER" 40% off SUNRISE FLOUR MILL Code "DISCOVER" 10% off DUCKWORTH Code "DISCOVER" 10% off Please note this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.