<p>So, you want to publish content to attract clients.</p><p>Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?</p><p>Good question. I get asked it a lot. </p><p>In fact, someone in <a href="https://howtoselladvice.com/membership">Mindshare</a> asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.</p><p>Here is a <a href="https://kevin.me/wp-content/uploads/Kevins-Content-Publishing-Distribution-Framework.jpg">visual breakdown</a> to look at while you listen to the latest <a href="https://podcast.howtoselladvice.com/subscribe/">How to Sell Advice</a> podcast episode:</p><p><a href="https://kevin.me/wp-content/uploads/Kevins-Content-Publishing-Distribution-Framework.jpg"></a></p><p> </p><p><br></p>

How to Sell Advice

Kevin C. Whelan

208. My content publishing and distribution framework

JAN 12, 202417 MIN
How to Sell Advice

208. My content publishing and distribution framework

JAN 12, 202417 MIN

Description

So, you want to publish content to attract clients.Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast?Good question. I get asked it a lot. In fact, someone in Mindshare asked me about it again today, so I thought I'd break out my mental model for how I think about publishing and distributing content.Here is a visual breakdown to look at while you listen to the latest How to Sell Advice podcast episode: