In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more.• Transitioning from freelancer to strategist (and the steps he took in between) • How he repositioned himself to sell more strategic offerings • Exploring alternative niches before stumbling into a new niche—Amish farmers! • How a "Golden Goose" relationship led to three clients (and counting) • The benefits of aligning your personal identity with the niche you serve • Using a performance-based compensation model with a fixed base and % of revenue • How Jordan manages scope and delivers his engagements • The benefits of a retainer-based model vs. only project work • How Jordan plans to find more clients when his target market isn't online • Mindset shifts around mass vs. small audience marketing (resonance) Key Links and Resources Jordan on LinkedIn: https://www.linkedin.com/in/jordanmogck/Jordan’s website: https://nicenewsletter.com/Jordan on X: https://x.com/Jamogck00:00 Intro 09:09 Finding Your Niche 6:52 Marketing Amish Farms 24:09 Retainer Clients 27:47 Marketing Strategies 35:32 Mindset Shifts 47:29 Follow Jordan