Rob Emrich, Founder and Executive Chairman of Infillion, joins to talk about the Catalina acquisition, why retail data matters, and how his company is building a full-stack ad tech platform through acquisitions and integration. The conversation touches on DSP strategy, data advantages, and how the industry is shifting toward outcomes-driven advertising. Takeaways Catalina evolved from coupon printing into a powerful retail data asset SKU-level purchase data is a key differentiator in advertising Infillion’s strategy is to integrate data, media, and tech into one platform DSPs are increasingly defined by proprietary data and a unique supply Acquisition strategy matters more than just collecting assets Retail media is a continuation of older data-driven advertising models Financial vs strategic ownership can shape how companies evolve Chapters 00:00 Intro & Guest Tease 01:20 April Fool’s Day Banter 04:15 Guest Introduction Rob Emrich 05:36 Catalina Acquisition Explained 07:09 Evolution from Coupons to Data Business 09:06 SKU Level Data & Its Value 11:14 How the Deal Happened 13:46 Infilion Strategy DSP and Data 15:35 Rob’s Background & Company Origins 19:46 Acquisition Strategy 22:18 The Factory Model of Ad Tech 26:05 Customer Profile & Verticals 31:07 Amazon Ads Tops Forrester Wave 38:47 New DSP Tools & Market Expansion 44:27 OpenAI Massive Fundraise Learn more about your ad choices. Visit megaphone.fm/adchoices