Wedding Pros who are ready to grow - with Becca Pountney

Last few Wed Pros Live tickets!Show notes:This week I spoke to Anshika Arora, a wedding industry expert and founder of a CRM platform, about why wedding professionals need to rethink how they show up for Gen Z couples, who now make up over 50% of the wedding market. We talked about how technology is transforming the wedding planning experience, from the need for more interactive and authentic communication on websites and social media to being upfront about pricing.Anshika's InstagramAnshika's LinkedInTime Stamps:02:00 - Transitioning into the Wedding Business Landscape03:26 - Understanding Gen Z in the Wedding Industry25:00 - Launching a New Conference: Becca's Journey39:54 - The Power of Networking in Business42:54 - Exploring Networking and Technology in WeddingsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Last Wed Pros Live tickets!Show notes:This week I'm chatting to Elizabeth Marberry. We discussed the critical role of social media in modern business, particularly focusing on Instagram marketing strategies that are essential for wedding professionals. Elizabeth shared her journey of growing her brand through use of social media, transitioning from traditional marketing methods and using platforms like Instagram and TikTok.Elizabeth's InstagramSimple & Proven Ways to *Finally* Make Money on InstagramElizabeth's podcastTime Stamps:00:00 - Building Connections Through Storytelling03:42 - Starting the Journey into the Wedding Industry20:27 - The Power of Storytelling in Social Media Marketing29:21 - Transitioning Through Life's Seasons44:43 - Exploring New Places: Elizabeth's First Trip to Ireland and LondonMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Show notes:This week I spoke to Mark Chapman, President of the I Do Society and the wedding industry's leading expert in Google Meta and TikTok ads. We discussed the significance of paid advertising strategies in 2026, emphasising the evolving landscape of social media and the pivotal role of short-form video content.Find out more about the DIY Ads courses use code BECCA for a discountGet your tickets for Wed Pros Live!Time stamps:00:11 - The Impact of Live Events on Personal Growth04:17 - Navigating the New Era of Wedding Business Marketing10:03 - The Evolution of Wedding Advertising Strategies22:53 - Deciding Where to Allocate Advertising Resources26:09 - The Shift in Advertising Strategies39:27 - The Impact of AI on Advertising40:51 - Transitioning to In-Person EventsMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

This week I'm chatting to wedding photographer Mycah Bain. We discussed her philosophy that success in the wedding industry is not solely defined by financial metrics but rather by the joy and fulfilment derived from her work. She reflects on her early career, the challenges of burnout, and the pivotal decisions that led her to establish a balanced approach to business.Visit Mycahs websiteFollow Mycah on InstagramGet your tickets for Wed Pros LiveTime stamps:00:14 - Introduction to Wedding Business Strategies00:29 - Embarking on the Journey of Wedding Photography11:48 - Embracing Change: The Journey to Self-Care and Business Growth17:33 - Transitioning to a Team-Based Business Model31:24 - Understanding Money Mindset37:52 - Embracing Change: The Role of AI in Business40:26 - Defining Your Dream LifeMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits

Show notes:This week I'm speaking to Daisy Bradley about the evolution of the wedding industry, focusing on the operational challenges and marketing strategies that define success for venues like Post Barn. Daisy recounts her personal journey through the hospitality sector, and now the wedding industry. Daisy highlights the significance of fostering a strong team culture that prioritises client relationships, ensuring that every couple feels a personal connection to the venue and its staff.Time Stamps:00:00 - Building Connections in Wedding Business01:24 - The Journey to the Post Barn11:33 - Embracing Change in the Wedding Industry24:01 - Building Relationships with Suppliers36:41 - The Changing Landscape of Wedding Planning44:43 - Navigating Wedding Planning: The Evolving LandscapeMentioned in this episode:DIY Advertising Kits from the I Do SocietyDo you want to start utilising paid ads, but unsure where to start? These DIY advertising kits form the I Do Society are here to help. Learn how to create Google Ads, Meta Ads or TikTok Ads for your wedding business or venue, with these easy to follow guides now. Use code BECCA for a discountDIY Advertising kits