Wedding Pros who are ready to grow - with Becca Pountney

Show notes:What does it really take to build a wedding business that lasts for more than 30 years?In this episode, I'm delighted to welcome Kevin Dennis back onto the podcast. Kevin was actually a guest back in 2024 and since then, this podcast has become award-winning, so it felt like the perfect time to invite him back for another conversation. Kevin is the founder of Fantasy Sound Event Services, Wedding IQ and host of the Mind Your Wedding Business podcast. With more than three decades in the wedding industry, he's seen huge changes in how couples plan their weddings, how businesses market themselves and how technology is shaping the future of our industry. We dive into what it really takes to stay relevant over the long term, why relationships and networking still matter more than ever and how to embrace new technology without losing the human side of your business.Fantasy Sounds Event ServicesWedding IQMind Your Wedding Business podcastTime stamps:00:29 - Setting Boundaries for Better Work-Life Balance08:01 - The Journey of a Wedding Professional18:38 - Networking in the Wedding Industry28:28 - Embracing Technology in the Wedding Industry34:23 - Exploring CRM Systems and AI Tools52:38 - The Impact of AI on Technology Integration53:01 - The Impact of AI on Podcast PitchesMentioned in this episode:Club 150 - Wedding Pro Members LoungeA private membership for wedding business owners and venues who are ready to invest in their growth. Weekly coaching from Becca, monthly guest masterclasses, and a full on-demand training vault, all inside a community capped at just 150 members. Find out moreWedding Pro Members Lounge

Show notes:In this week's episode, I'm joined by high-performance mindset coach and hypnotherapist Christian Baker to unpack the mindset blocks that hold so many wedding professionals back.We discuss why even the most successful business owners struggle with self-doubt, how limiting beliefs are formed, and why your brain is often working hard to keep you safely stuck where you are. Christian shares practical strategies for overcoming overthinking, building confidence, and finally showing up consistently on camera.Christian's InstagramCamera confidence with Christian BakerTime stamps:00:00 - Understanding the Three W's02:25 - The Journey into Hypnotherapy10:24 - The Importance of Mindset in Business and Life18:25 - Understanding Limiting Beliefs28:31 - Overcoming Limiting Beliefs and Building Confidence35:44 - Understanding Avoidance Strategies in Social Media Engagement43:32 - Practical Tips for Overcoming Video Anxiety45:49 - The Power of Reframing in Business55:17 - Mindset and Social Media SuccessMentioned in this episode:Club 150 - The Wedding Pro Members LoungeIf you're tired of running your wedding business alone, this is the community for you. An intimate, supportive membership capped at just 150 members, with weekly coaching, expert masterclasses, and a private group of wedding pros who genuinely want to see you succeed. Find out more now!Wedding Pro Members Lounge

Show notes: How do you feel when someone lands on your website?Proud? Excited? Confident?Or do you secretly hope nobody looks at it too closely?In this week's episode, I'm joined by Amber from calluna&thyme, who helps wedding professionals create websites that don't just look beautiful but actually work hard for their businesses. After spending 14 years working within the wedding industry, Amber understands exactly what couples are looking for when they're searching for their wedding suppliers, and why so many wedding pros end up with websites that no longer reflect who they are or the level of service they offer.We dive into the biggest website mistakes we both see time and time again, from talking too much about ourselves, to confusing navigation, weak call-to-actions and websites that leave potential clients unsure of what to do next.We also discuss why your website should be much more than an online portfolio, how to create a better experience for visitors, and why keeping your website updated could make a bigger difference to your enquiries than you realise.Whether you're planning a complete redesign, considering a website template, or simply want to improve what you've already got, Amber shares plenty of practical advice you can put into action straight away.Time stamps:04:00 - The Transition to Full-Time Entrepreneurship11:24 - Website Design Mistakes in the Wedding Business17:56 - The Importance of Clear Calls to Action on Your Website25:17 - Updating Website Images for Weddings37:30 - Choosing the Right Website Platform: Showit vs Others41:41 - Choosing the Right Website Template for Your Business49:42 - Collaborative Website StrategiesMentioned in this episode:Join Club 150 - The Wedding Pro Members LoungeThe Wedding Pro Members Lounge is my private membership community for wedding business owners and venues, offering weekly coaching with Becca, monthly masterclasses, and an on-demand training vault. Club 150 because there's only ever a maximum of 150 members inside! When the 150 seats are gone, the doors close. Join now and experience the community for yourself.Wedding Pro Members Lounge

Show notes:This week on the podcast, I am joined by wedding DJ, MC and speaker Chris Binns to talk about why public speaking is such an important skill for every wedding professional — not just DJs and hosts.From speaking confidently on social media to holding the energy in a room on a wedding day, Chris shares how improving your communication skills can completely transform your business, confidence and client experience. Chris opens up about his journey from construction project management into weddings, how he built confidence behind the microphone, and the mistakes and lessons that shaped his career. Together, we discussed authenticity, networking, social media confidence, stage presence, and why so many wedding pros are holding themselves back by being afraid to show up online.Chris' websiteChris' speaking websiteHitched podcast episode!MC energy indexTime stamps:00:21 - Introduction to Wedding Business Marketing02:02 - The Journey of a DJ: From Bedroom to Weddings18:23 - The Importance of Authenticity in Performance24:52 - Navigating Authenticity in Marketing29:50 - The Importance of Data in Marketing Decisions51:10 - Understanding MC Energy Types54:40 - Identifying Your MC Style and AuthenticityMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

Show notes:This week on the podcast, I’m joined by Chloe Lansdowne, Head of Marketing at Hitched, to chat about what couples are really looking for when they search for wedding suppliers online.We talk about why great photos and clear, detailed listings matter so much when it comes to attracting the right enquiries, and how couples are making decisions in a world where they’re constantly overwhelmed with choice. Chloe shares some brilliant insight into how wedding businesses can stand out by building trust, showing personality and creating an emotional connection through their marketing. We also dive into how platforms like Hitched can help boost visibility, what makes a supplier profile actually work, and the small changes that can make a big difference to the quality of leads you receive.HitchedHitched - InstagramTime stamps:00:39 - Introduction to Wedding Marketing Strategies01:00 - Introduction to Wedding Marketing and Planning12:19 - Navigating Vendor Relationships in Wedding Planning14:55 - The Importance of Niche Marketing in the Wedding Industry23:52 - The Changing Landscape of Wedding Vendor Marketing26:14 - Understanding the Importance of Listings in Wedding Vendor Success34:25 - Vendor Visibility and Marketing Strategies37:49 - Navigating Communication and Avoiding Ghosting46:02 - The Fast-Paced World of MarketingMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro