Wedding Pros who are ready to grow - with Becca Pountney

Show notes:This week on the podcast, I am joined by wedding DJ, MC and speaker Chris Binns to talk about why public speaking is such an important skill for every wedding professional — not just DJs and hosts.From speaking confidently on social media to holding the energy in a room on a wedding day, Chris shares how improving your communication skills can completely transform your business, confidence and client experience. Chris opens up about his journey from construction project management into weddings, how he built confidence behind the microphone, and the mistakes and lessons that shaped his career. Together, we discussed authenticity, networking, social media confidence, stage presence, and why so many wedding pros are holding themselves back by being afraid to show up online.Chris' websiteChris' speaking websiteHitched podcast episode!MC energy indexTime stamps:00:21 - Introduction to Wedding Business Marketing02:02 - The Journey of a DJ: From Bedroom to Weddings18:23 - The Importance of Authenticity in Performance24:52 - Navigating Authenticity in Marketing29:50 - The Importance of Data in Marketing Decisions51:10 - Understanding MC Energy Types54:40 - Identifying Your MC Style and AuthenticityMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

Show notes:This week on the podcast, I’m joined by Chloe Lansdowne, Head of Marketing at Hitched, to chat about what couples are really looking for when they search for wedding suppliers online.We talk about why great photos and clear, detailed listings matter so much when it comes to attracting the right enquiries, and how couples are making decisions in a world where they’re constantly overwhelmed with choice. Chloe shares some brilliant insight into how wedding businesses can stand out by building trust, showing personality and creating an emotional connection through their marketing. We also dive into how platforms like Hitched can help boost visibility, what makes a supplier profile actually work, and the small changes that can make a big difference to the quality of leads you receive.HitchedHitched - InstagramTime stamps:00:39 - Introduction to Wedding Marketing Strategies01:00 - Introduction to Wedding Marketing and Planning12:19 - Navigating Vendor Relationships in Wedding Planning14:55 - The Importance of Niche Marketing in the Wedding Industry23:52 - The Changing Landscape of Wedding Vendor Marketing26:14 - Understanding the Importance of Listings in Wedding Vendor Success34:25 - Vendor Visibility and Marketing Strategies37:49 - Navigating Communication and Avoiding Ghosting46:02 - The Fast-Paced World of MarketingMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

Show notes:This week on the podcast, I’m speaking to venue consultant and co-owner of The Barn at Pengelly, Wenna Hicks, about wedding venue success and how data-driven decisions can transform bookings and business growth.We explore Wenna’s journey from corporate consulting into the wedding industry and how she applies strategic thinking, market research, and customer insights to improve venue performance. We also discuss pricing strategy, CRM systems, social media marketing, supplier relationships, and the importance of transparency in increasing wedding venue bookings.The Barn at Pengelly InstagramElevate venue consultancyTime stamps:00:02 - The Importance of Transparency in Venue Marketing01:44 - The Journey from Corporate Consulting to Wedding Venue Owner09:22 - The Journey to First Bookings14:17 - Challenges and Growth in Business Operations26:05 - Navigating Pricing Strategies in the Wedding Industry31:01 - Building Relationships with Suppliers34:55 - The Role of Social Media in Modern Marketing42:55 - Investing in Business Education and Networking47:36 - The Importance of Mindset in Business GrowthMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

Show notes:This week on the podcast I caught up with Tayler Cusick-Hollman, founder of Enji and a great industry friend of mine! We explore the tendency of business owners to cling to familiar practices, even when they yield diminishing returns, highlighting the necessity for innovation in response to market shifts. Additionally, we delve into the concept of the "trust recession," a phenomenon impacting customer perceptions and the imperative for authenticity in marketing efforts. As we navigate through these topics, we aim to provide actionable insights that empower our listeners to embrace change and enhance their marketing effectiveness.Taylers InstagramEnji's websiteTime stamps:06:16 - Understanding the Trust Recession in Marketing20:02 - The Reality of Marketing in the Wedding Industry29:31 - The Importance of Consistency in Marketing37:09 - The Importance of Effective Marketing Tools54:56 - The Importance of Continuing Education and CommunityMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro

Show notes:This week on the podcast I'm chatting to Zoe Burke, the global head of brand content and social at Bridebook. We delved into the complexities that couples face when navigating the amount of options available to them. Drawing from her extensive experience in the wedding industry, Zoe emphasises the importance of personalisation and the evolving role of directories in facilitating vendor selection.Industry reportZoe's Instagram Zoe's TiktokTime stamps: 00:02 - Navigating the Wedding Planning Process00:37 - The Journey into the Wedding Industry16:39 - Understanding the Modern Wedding Directory Landscape27:21 - Understanding Couples' Expectations in Wedding Planning38:18 - The Importance of Personal Connection in MarketingMentioned in this episode:The TikTok Pro Course is back this June!Has Tiktok been on your to do list for a while? Are you scared of the platform, or just using it as a place to reshare Instagram videos? TikTok and Instagram are not the same. This June our much loved LIVE TikTok course is back, so take a look and join in.TikTok Pro