<description>&lt;p&gt;In this roundup episode, Josh Friedeman, Trey Sellers, and Jon Gordon unpack MicroStrategy’s eye‑popping earnings and why markets didn’t blink. They dig into Saylor’s MNAV guidance and what STRC is designed to do. Then they shift to the boardroom: how CFOs are really approaching Bitcoin, what a Deloitte CFO survey is signaling, and what proof‑of‑reserves could look like for corporates. We close with retirement planning: why hard‑asset exposure matters, how much belongs in the risk sleeve, and where today’s access (401(k)/IRA) is opening the door.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;KEY TOPICS&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;MicroStrategy's Earnings and Strategy&lt;/li&gt;
&lt;li&gt;Preferred Stock Offering (STRC)&lt;/li&gt;
&lt;li&gt;CFOs' Perspectives on Bitcoin&lt;/li&gt;
&lt;li&gt;Bitcoin Allocations for Retirement
&lt;strong&gt;TAKEAWAYS&lt;/strong&gt;&lt;/li&gt;
&lt;li&gt;A 32,000% earnings “beat” didn’t shock Wall Street—most of it was already priced into MSTR.&lt;/li&gt;
&lt;li&gt;MNAV target bands may dampen volatility while giving common shareholders clearer expectations.&lt;/li&gt;
&lt;li&gt;STRC: a preferred share built for steady income and a tight trading range; trade‑off is upside.&lt;/li&gt;
&lt;li&gt;At 600k+ BTC, sustaining high BTC “yield” gets mathematically harder. Scale cuts both ways.&lt;/li&gt;
&lt;li&gt;Proof‑of‑reserves would boost trust; companies must balance transparency with op‑sec.&lt;/li&gt;
&lt;li&gt;In the boardroom, CFOs weigh volatility, accounting treatment, and regulatory clarity before moving.&lt;/li&gt;
&lt;li&gt;Retirement angle: more investors are shifting part of the “risk sleeve” (15–40%) toward hard assets.&lt;/li&gt;
&lt;li&gt;If you’re at zero Bitcoin exposure, you may be under‑saving for retirement in a debt‑heavy world.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;CONNECT WITH JON&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;𝕏: &lt;a href="https://x.com/thebitcoinyogi"&gt;@thebitcoinyogi&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Instagram: &lt;a href="https://instagram.com/jongordon9"&gt;@jongordon9&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;LinkedIn: &lt;a href="https://linkedin.com/in/jon-gordon-29942162/"&gt;Jon Gordon&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Websites: &lt;a href="https://satoshihealth.com/"&gt;Satoshi Health&lt;/a&gt; | &lt;a href="https://soundhsa.com/"&gt;Sound HSA&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;CONNECT WITH TREY&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;𝕏: &lt;a href="https://x.com/ts_hodl"&gt;@ts_hodl&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;LinkedIn: &lt;a href="https://linkedin.com/in/treysellers/"&gt;Trey Sellers&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Website: &lt;a href="http://treysellers.com"&gt;treysellers.com&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;Newsletter: &lt;a href="http://firebtc.substack.com"&gt;firebtc.substack.com&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;CONNECT WITH JOSH&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;𝕏: &lt;a href="https://x.com/joshuafriedeman"&gt;@joshuafriedeman&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;LinkedIn: &lt;a href="https://linkedin.com/in/joshuafriedeman"&gt;Josh Friedeman&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;SHOW PARTNERS&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Velas Commerce&lt;/strong&gt; — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → &lt;a href="https://velascommerce.com"&gt;https://velascommerce.com&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Strong Wealth&lt;/strong&gt; — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → &lt;a href="https://strongwealth.net"&gt;https://strongwealth.net&lt;/a&gt;&lt;/p&gt;</description>

The Bitcoin Playbook

Josh Friedeman

CFO Signals, 9% Yields, and Stacking for the Long Game

AUG 13, 202545 MIN
The Bitcoin Playbook

CFO Signals, 9% Yields, and Stacking for the Long Game

AUG 13, 202545 MIN

Description

<p>In this roundup episode, Josh Friedeman, Trey Sellers, and Jon Gordon unpack MicroStrategy’s eye‑popping earnings and why markets didn’t blink. They dig into Saylor’s MNAV guidance and what STRC is designed to do. Then they shift to the boardroom: how CFOs are really approaching Bitcoin, what a Deloitte CFO survey is signaling, and what proof‑of‑reserves could look like for corporates. We close with retirement planning: why hard‑asset exposure matters, how much belongs in the risk sleeve, and where today’s access (401(k)/IRA) is opening the door.</p> <p><strong>KEY TOPICS</strong></p> <ul> <li>MicroStrategy's Earnings and Strategy</li> <li>Preferred Stock Offering (STRC)</li> <li>CFOs' Perspectives on Bitcoin</li> <li>Bitcoin Allocations for Retirement <strong>TAKEAWAYS</strong></li> <li>A 32,000% earnings “beat” didn’t shock Wall Street—most of it was already priced into MSTR.</li> <li>MNAV target bands may dampen volatility while giving common shareholders clearer expectations.</li> <li>STRC: a preferred share built for steady income and a tight trading range; trade‑off is upside.</li> <li>At 600k+ BTC, sustaining high BTC “yield” gets mathematically harder. Scale cuts both ways.</li> <li>Proof‑of‑reserves would boost trust; companies must balance transparency with op‑sec.</li> <li>In the boardroom, CFOs weigh volatility, accounting treatment, and regulatory clarity before moving.</li> <li>Retirement angle: more investors are shifting part of the “risk sleeve” (15–40%) toward hard assets.</li> <li>If you’re at zero Bitcoin exposure, you may be under‑saving for retirement in a debt‑heavy world.</li> </ul> <p><strong>CONNECT WITH JON</strong></p> <ul> <li>𝕏: <a href="https://x.com/thebitcoinyogi">@thebitcoinyogi</a></li> <li>Instagram: <a href="https://instagram.com/jongordon9">@jongordon9</a></li> <li>LinkedIn: <a href="https://linkedin.com/in/jon-gordon-29942162/">Jon Gordon</a></li> <li>Websites: <a href="https://satoshihealth.com/">Satoshi Health</a> | <a href="https://soundhsa.com/">Sound HSA</a></li> </ul> <p><strong>CONNECT WITH TREY</strong></p> <ul> <li>𝕏: <a href="https://x.com/ts_hodl">@ts_hodl</a></li> <li>LinkedIn: <a href="https://linkedin.com/in/treysellers/">Trey Sellers</a></li> <li>Website: <a href="http://treysellers.com">treysellers.com</a></li> <li>Newsletter: <a href="http://firebtc.substack.com">firebtc.substack.com</a></li> </ul> <p><strong>CONNECT WITH JOSH</strong></p> <ul> <li>𝕏: <a href="https://x.com/joshuafriedeman">@joshuafriedeman</a></li> <li>LinkedIn: <a href="https://linkedin.com/in/joshuafriedeman">Josh Friedeman</a></li> </ul> <p><strong>SHOW PARTNERS</strong></p> <p><strong>Velas Commerce</strong> — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → <a href="https://velascommerce.com">https://velascommerce.com</a></p> <p><strong>Strong Wealth</strong> — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → <a href="https://strongwealth.net">https://strongwealth.net</a></p>