<p><em>What’s something you’ve done that goes against everything people expect, simply because you refused to betray yourself?</em></p><p>Before social media became the marketing powerhouse it is today, <strong>Suzanne Zandbergen</strong> saw its potential. From launching one of the earliest photo-sharing initiatives at the Hamilton Spectator to founding <strong>The Generator</strong>, she has spent years helping businesses build real communities online.</p><p>But the journey wasn’t always what she expected.</p><p>In this episode, Suzanne reflects on hustle culture, redefining success on her own terms, and why authenticity still wins in an ever-changing world of social media and AI. She also shares insights on how businesses can show up online in ways that actually connect with people.</p><p>Because sometimes the biggest growth comes from choosing to stay true to yourself.</p><p>Follow them:</p><p>Instagram: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/thegeneratorca">https://www.instagram.com/thegeneratorca</a>; </p><p>Facebook: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.facebook.com/thegeneratorca">https://www.facebook.com/thegeneratorca</a>; </p><p>Website: <a target="_blank" rel="noopener noreferrer nofollow" href="https://thegenerator.ca/">https://thegenerator.ca/</a></p><p>TikTok: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.tiktok.com/@thegeneratorca">https://www.tiktok.com/@thegeneratorca</a>; </p><p></p><p><strong>Join the Buzz:</strong></p><p>Know an entrepreneur we should be making a buzz about?</p><p>Visit us on our website and suggest a guest <a target="_blank" rel="noopener noreferrer nofollow" href="https://buzzworthypod.ca/">https://buzzworthypod.ca/</a></p><p></p><p><strong>Stay up to date with what we're doing:</strong></p><p>Instagram: @buzzworthy_pod</p><p>Linkedin: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/buzz-worthy-podcast/?viewAsMember=true">https://www.linkedin.com/company/buzz-worthy-podcast/?viewAsMember=true</a></p><p></p><p><strong>Watch our TV SHOW!</strong></p><p>Its the show and tell of innovation and products created locally! New episodes drop every month!</p><p>Watch Live: <a target="_blank" rel="noopener noreferrer nofollow" href="https://cable14.com/buzzworthy">https://cable14.com/buzzworthy</a></p><p>#podcast #entrepreneurship #regenerativemedicine #mcmasteruniversity</p>