Window Treatments for Profit with LuAnn Nigara
Window Treatments for Profit with LuAnn Nigara

Window Treatments for Profit with LuAnn Nigara

LuAnn Nigara

Overview
Episodes

Details

This podcast is specifically designed for window treatment professionals. If you are interested in doing what you do better, whether you are a retailer, installer, workroom, sales rep or from our industry partner community, you have found your people. We are going to talk about sales, marketing, hiring, efficiency, productivity and of course, profitability. Because why do any of it if you are not profitable, right? My name is LuAnn Nigara and I have been in the window treatment industry for 4 decades. With my husband Vince and our cousin Bill Campesi we’ve built our business, Window Works, from start up to over 4 million dollars in annual sales and to a team of 15. Vin, Bill and myself are also part of the ownership team at Exciting Windows. Exciting Windows is the industry leader in mentoring, supporting and inspiring window treatment professionals to build a better business. So I get you, I know what you do. I have spent my career doing it with you. So how about we get started making your business better, shall we?

Recent Episodes

345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros
DEC 22, 2025
345: Vanessa Shepherd: Pinterest SEO, Workflow, and Repurposing Strategy for WT Pros
Today on Window Treatments for Profit In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workflow. You’ll learn: How to build a sustainable Pinterest routine Which keywords matter and where to place them How to repurpose project images into multiple pins How to batch and schedule content for consistency What’s changed in Pinterest SEO for 2025 Download the Goodie to see updated best practices. Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: Amber De La Garza #385 Summer Tannhauser #292 Allison Fannin #223 Kate Ahl # 331 Other Resources mentioned: Website: primary: She’s Got Vision Blog  course microsite: learn.shesgotvision.com  Blog: She’s Got Vision Blog
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77 MIN
344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand
DEC 15, 2025
344: Kate Ahl: Using Pinterest to Understand Client Style and Strengthen Your Brand
Today on Window Treatments for Profit In this re-air from A Well-Designed Business, Pinterest expert Kate Ahl walks us through how Pinterest can support not only your marketing but also your client communication.Window treatment pros can benefit from this just as much as designers. Pinterest reveals patterns, preferences, style direction, and functional priorities long before you step into a consultation. It helps you prepare smarter and present your work with clarity. You’ll learn: How client Pinterest boards reveal real style preferences What makes an image “Pinterest friendly” How to structure boards that reflect your brand How to curate content so clients understand your expertise What’s changed for 2025 in Pinterest’s visual and organizational tools Download the companion Goodie for up-to-date insights. What’s new with LuAnn Nigara ⁠luannuniversity.com⁠ ⁠https://www.luannnigara.com/cob⁠ Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠here⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠ Pre-Order Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ ⁠Power Talk Friday⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: ⁠Summer Tannhauser #292 Allison Fannin #223 Leslie Carothers (Savour Partnership) #209  Other Links Mentioned: Website: Simple Pin Media  Pinterest: Simple Pin Media  Facebook: Simple Pin Media  Twitter: Simple Pin Media  Podcast: Simple Pin Media Podcast
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69 MIN
343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros
DEC 8, 2025
343: Cathy Heflin: Pinterest Foundations for Window Treatment Pros
Today on Window Treatments for Profit In this crossover episode from A Well-Designed Business, Pinterest strategist Cathy Heflin explains the fundamentals that still matter today. Pinterest is a search engine, not a social platform, and when you understand how it works, you can create visibility that lasts for years. If you’re a window treatment professional who wants more qualified inquiries, more eyes on your projects, and a marketing effort that compounds over time, this conversation gives you the core principles you need. You’ll learn: Why Pinterest continues to drive long-term visibility What “fresh pins” and consistency actually mean How to optimize titles, descriptions, boards, and bios for search How local window treatment pros can be discovered by the right clients What’s changed for 2025 and what remains true Be sure to download the updated Goodie for this episode. LuAnn Nigara and Cathy Heflin’s Ah-Ha Moments “We have to view Pinterest as a search engine like Google and YouTube, which automatically puts it into way more valuable real estate for our brains, our energy, our money, and our advertising or marketing dollars.” -LuAnn “Done is better than perfect. Get that content up so that you can start to have something to pin to and have places to send your clients.” -Cathy More About Cathy Heflin Cathy Heflin is a Pinterest Marketing Consultant and Strategist. She launched her Pinterest consulting business after personally experiencing how powerful Pinterest was as a driver of traffic to her own blog and online home decor shop. She offers organic and paid ad Pinterest Marketing strategies to help brands grow brand awareness, increase website traffic, increase sales, and grow their email list subscribers. Connect with Cathy Heflin Website Instagram Pinterest LinkedIn What’s new with LuAnn Nigara luannuniversity.com https://www.luannnigara.com/cob Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #574 Power Talk Friday: Deb Mitchell: Attract the Right Clients With Stand-Out Copy #750 Power Talk Friday: Erin Harding: Paid Pinterest Campaigns for Interior Designers #587 Darrell Long: The Best Design Comes From Within, Not Pinterest #487 Power Talk Friday: Vanessa Shepherd: Pinterest Strategies to Grow Your Interior Design Business #331 Power Talk Friday: Kate Ahl: Pinterest for Your Interior Design Firm #292 Power Talk Friday: Summer Tannhauser – How to Leverage Pinterest for Your Interior Design Firm #223 Allison Fannin – Pinterest Tips for Your Interior Design Firm
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66 MIN
342: Brandon Roellchen: How the Top 1% Lead Sales Teams That Hit Goals Consistently
NOV 24, 2025
342: Brandon Roellchen: How the Top 1% Lead Sales Teams That Hit Goals Consistently
Today With Brandon Roellchen: Brandon Roellchen of One Stop Decorating in Kansas City KS is back! In his first appearance (Ep. #225), Brandon took us inside his sales process and team structure. Now, he’s showing us exactly how he leads his sales team to consistently outperform, through culture, communication, and coaching. In this episode, Brandon reveals: His exact structure for 1-on-1 and team meetings and why they work The difference between managing performance and coaching mindset How he trains his team to thrive in a complex, evolving sales environment What it takes to lead with empathy and accountability How his 20+ year membership in Exciting Windows! continues to fuel his growth If you want a real-world example of people-first leadership that drives profit, you’ll love this conversation. Brandon’s business has deep roots in our industry—his father helped shape Exciting Windows in its early days and now Brandon is leading the next generation with clarity and excellence. More About Brandon Roellchen: Brandon Roellchen is the owner of One Stop Decorating, a family-owned window coverings business serving the Kansas City metro for more than 30 years. A graduate of the University of Kansas with a degree in Communication Studies, Brandon combines his background in communication with a passion for design, technology, and customer service. With showrooms in Shawnee, Overland Park, and Lee’s Summit, One Stop Decorating specializes in custom blinds, shades, shutters, and draperies from top brands like Hunter Douglas and Alta. Under Brandon’s leadership, the company has become a local leader in motorized solutions and personalized, shop-at-home experiences. His mission is simple: to help customers Elevate Your ViewTM with beautiful, functional, and lasting window treatments.   Connect with Brandon Roellchen: Website Facebook Instagram What’s new with LuAnn Nigara ⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠ ⁠⁠⁠Watch the Docuseries!⁠⁠⁠ ⁠⁠⁠https://www.luannnigara.com/cob⁠⁠⁠   Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠here⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999!   Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Audiobook: ⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠ Book 2: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠ Pre-Order Book 3: ⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠   Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠Website⁠⁠⁠ LuAnn’s ⁠⁠⁠Blog⁠⁠⁠ ⁠⁠⁠Power Talk Friday⁠⁠⁠ Like Us: ⁠⁠⁠Facebook⁠⁠⁠ | Tweet Us: ⁠⁠⁠Twitter⁠⁠⁠ | Follow Us: ⁠⁠⁠Instagram⁠⁠⁠ | Listen Here: ⁠⁠⁠Podcast⁠⁠⁠   Other Resources: This podcast supports the ⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠. Learn more about it ⁠⁠⁠here⁠⁠⁠! ⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠ ⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠ Join ⁠LuAnn University’s Proven Path to Profit⁠! Learn more about WCAA! Sun Shading Expo North America!   Other Shows Mentioned:WTFP #225: Brandon Roellchen: Embracing Modernization: The Importance of Adapting to Changing Business Trends
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65 MIN
341: WWLD: Year-End Tune-Up, Part 2: Lock In Your Profit Plan
NOV 17, 2025
341: WWLD: Year-End Tune-Up, Part 2: Lock In Your Profit Plan
Today on Window Treatments for Profit Feeling like your profit margin doesn’t match your effort? You’re not alone—and you’re not doing anything wrong. But you might be missing what’s quietly draining your bottom line. In Part 2 of our Year-End Tune-Up series, LuAnn gets laser-focused on the real reason profitability slips away—and spoiler alert: it’s not just about how much you earn, it’s about how much you waste. Drawing from years of experience running Window Works and coaching top-performing business owners inside the Exciting Windows community, LuAnn lays out a clear, no-nonsense plan to close the gaps and lock in your profit strategy for 2026. You’ll walk away with practical tools to audit your expenses, rethink your marketing spend, and evaluate your team and pipeline through a profitability lens. Plus, you’ll hear a powerful case study from Exciting Windows member Oana Molodi on how operational overwhelm nearly capped her growth—until she made one strategic shift. In this episode, you’ll learn how to: Cut hidden expenses that quietly kill your margins Reinvest your dollars into high-ROI strategies Build a marketing budget that aligns with your revenue goals Review your pipeline and team to prep for 2026 growth Take real action—not just reflection—before the year ends Listen now and build your 2026 profit plan with clarity, confidence, and intention. Haven’t heard Part 1 yet? Start there, then revisit the full audit series starting with Episode #221. Our Favorite Links ⁠Windowworksnj.com⁠ ⁠Exciting Windows⁠ What’s new with LuAnn Nigara ⁠The Power Talk Friday Tour 2025⁠ ⁠Watch the Docuseries!⁠ ⁠https://www.luannnigara.com/cob⁠ Purchase LuAnn’s Books Here: Book 1: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Audiobook: ⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠ Book 2: ⁠A Well-Designed Business – The Power Talk Friday Experts⁠Book 3: ⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠ Connect with LuAnn Nigara LuAnn’s ⁠Website⁠ LuAnn’s ⁠Blog⁠ Like Us: ⁠Facebook⁠ | Tweet Us: ⁠Twitter⁠ | Follow Us: ⁠Instagram⁠ | Listen Here: ⁠Podcast⁠ Other Shows Mentioned: Episode 340WWLD: Year End Review, Part 1, The 4 Step Profit Fix Episode 108What Would Lu Do?: Year End 2022 – Questions to Ask Episode 114What Would Lu Do?: Year End: How to Plan Your Marketing Episode 116What Would Lu Do?: Year End Review: Apps, Tech, Memberships and More
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23 MIN