In this episode, David Millili and Steve Carran sit down with Shane O’Flaherty, Global Director of Travel, Transportation, and Hospitality at Microsoft, for a deep dive into the future of hospitality.Shane shares his fascinating journey—from growing up in a rodeo and circus environment to shaping global hospitality standards and now leading innovation at one of the world’s biggest tech companies. Along the way, he unpacks powerful lessons on networking, reinvention, and the evolving role of technology in travel.The conversation explores how AI is transforming the hospitality industry—from a “tool” to a true “partner”—and what that means for hotel operators, staff, and guest experiences. Shane breaks down why AI is even bigger than the internet, how personalization can be done right, and why empowering employees with better technology is the key to unlocking exceptional service.You’ll also hear insights on: The future of AI and “agentic” workflows in hospitality  Why personalization still falls short—and how to fix it  The role of data, digital twins, and predictive maintenance in hotels  How independent hotels and big brands can compete in an AI-driven world  Real-world examples of next-level guest experiencesWatch the FULL EPISODE on YouTube: https://youtu.be/yDJYBuefp4o Links:Shane on LinkedIn: https://www.linkedin.com/in/shane-o-flaherty/For full show notes head to: https://themodernhotelier.com/episode/269Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.