Supermarketwala: Story of the man behind RELIANCE SMART BAZAAR Success | Damodar Mall
SEP 24, 202457 MIN
Supermarketwala: Story of the man behind RELIANCE SMART BAZAAR Success | Damodar Mall
SEP 24, 202457 MIN
Description
<p>Discover the inspiring story of Damodar Mall, the man behind the success of Reliance Smart Bazar. Supermarketwala shares the journey of how he transformed the grocery retail industry in India.</p>
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<p>👇 About the Guest</p>
<p>Damodar Mall is the Chief Executive Officer of the Grocery Retail Business at Reliance Retail.</p>
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<p>An IIT-Bombay and IIM-Bangalore alumnus, Damodar worked in Sales and brand roles at Unilever prior to founding a retail venture that went on to become the DMart supermarket chain. He was then with Future Group in various leadership roles and was part of Kishore Biyani’s core team.</p>
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<p>Damodar’s book SupermarketWala: Secrets to Wining Consumer India, provides business insights for shaping consumer business and modern retail, in India. His recently published second book Be a SupermarketWala is a business primer for supermarket entrepreneurs.</p>
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<p>👇 Key Highlights</p>
<p>✅ Embracing entrepreneurial spirit within a corporate setting</p>
<p>- Initiating innovative projects outside of designated roles</p>
<p>- Enjoying the entrepreneurial journey amidst corporate structure</p>
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<p>✅ Seizing opportunities and scaling up smart Bazaar stores</p>
<p>- A specialist's input led to the ambition of launching 200 stores in a year, creating a separate pipeline for growth.</p>
<p>- The journey from the launch of the first Smart Bazaar store in 2016 to reaching the thousandth store in 2025 was described as an impressive accomplishment.</p>
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<p>✅ Modernizing home consumption of coconut water</p>
<p>- Identifying inefficiencies and efforts in obtaining and consuming coconut water</p>
<p>- Plans to modernize packaging and create brand loyalty through form and feature changes</p>
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<p>✅ Accelerate your plans and tap into the large domestic market in India</p>
<p>- India's increasing purchasing power and desire for branded products present a lucrative opportunity for global players</p>
<p>- Large corporations have flourished by upgrading and marketing hair oil products in the domestic market</p>
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<p> ✅ Reliance focusing on consumption opportunities in India</p>
<p>- Expanding through various channels like physical stores, e-commerce, quick Commerce, and outlet malls</p>
<p>- Involvement in creating new brands and empowering mom and pop stores for a unique consumption mix</p>
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<p>👇 Timestamps</p>
<p>[00:00] Introduction</p>
<p>[00:52] Entrepreneurial Journey : Damodar Mall</p>
<p>[07:04] Successfully implemented changes in stores</p>
<p>[09:24] Scaling up smart bazaar stores</p>
<p>[14:33] Coconut water</p>
<p>[17:09] Brands simplify the act of choosing for consumers</p>
<p>[21:48] Culture & Incomes.</p>
<p>[24:19] Supermarkets vs Kirana Stores</p>
<p>[29:02] Strawberries and Dry fruits</p>
<p>[31:18] Key to business success in India</p>
<p>[35:55] Tap into the large domestic market in India</p>
<p>[38:28] Indian consumer behavior trends</p>
<p>[43:26] Fusing Indian retail and digital access</p>
<p>[45:57] Reliance focusing on consumption opportunities in India</p>
<p>[50:40] Consumer behavior varies across different retail channels</p>
<p>[53:02] Simplicity and customer connection</p>
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<p>👇Connect with Damodar</p>
<p>Linkedin: <a href="https://www.linkedin.com/in/damodarmall/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/damodarmall/</a></p>
<p>Instagram: <a href="https://www.instagram.com/supermarketwala_" target="_blank" rel="noopener noreferer">https://www.instagram.com/supermarketwala_</a></p>
<p>Twitter: <a href="https://x.com/supermarketwala" target="_blank" rel="noopener noreferer">https://x.com/supermarketwala</a></p>
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<p>👇 Connect with Rodrigo and Something Bigger</p>
<p>Linkedin: <a href="https://www.linkedin.com/in/rodrigocanelas" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/rodrigocanelas</a> </p>
<p>Instagram: <a href="https://www.instagram.com/rodrigocanelas" target="_blank" rel="noopener noreferer">https://www.instagram.com/rodrigocanelas</a> </p>
<p>Tiktok: <a href="https://www.tiktok.com/@rodrigo_canelas " target="_blank" rel="noopener noreferer">https://www.tiktok.com/@rodrigo_canelas </a></p>
<p>Web: <a href="https://www.somethingbigger.com" target="_blank" rel="noopener noreferer">https://www.somethingbigger.com</a></p>
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<p>#damodarmall #smartbazaar #reliance #dmart #india #market #supermarketwala #success #ceo #grocery </p>