<p>Why Culture Is the Most Powerful Force at Work (And How to Actually Change It) | Marcus Collins</p><p><br></p><p>What if the biggest thing shaping your experience at work isn&#39;t your manager, your workload, or your pay, but something most organisations can&#39;t even define?</p><p><br></p><p> In this episode, Cathal sits down with Marcus Collins, marketing professor at the University of Michigan&#39;s Ross School of Business, faculty director for the school&#39;s executive education partnership with Google, and faculty member at Harvard Extension School. Marcus has led digital strategy for Beyonce, worked on Nike and iTunes initiatives at Apple, and was recently awarded the Thinkers 50 Radar Distinguished Achievement Award.</p><p><br></p><p>His book For the Culture: The Power Behind the World&#39;s Most Successful Brands has been endorsed by Daniel Pink, Adam Grant, Amy Edmondson, and Katy Milkman. But don&#39;t let the word &quot;marketing&quot; fool you. This is a people book, and the conversation goes deep into what actually drives behaviour in any organisation.</p>