<p>In this episode, Eric talks with <a href="https://www.linkedin.com/in/michael-bakaic/" target="_blank" rel="noopener noreferer"><strong>Michael Bakaic </strong></a><strong>of </strong><a href="https://www.icebergcyber.com/" target="_blank" rel="noopener noreferer"><strong>Iceberg Cyber</strong></a> about practical ways to generate more business—whether you’re an MSP or any service company.</p><p>They break down how to:</p><ul><li>Use <strong>lead magnets</strong> that actually start sales conversations</li><li>Turn<strong> in-person events</strong> into a steady stream of opportunities</li><li>Move beyond referrals and build a repeatable <strong>lead engine</strong></li><li>Get over the fear of rejection and the myth that “great products sell themselves”</li></ul><p>If you’re serious about filling your pipeline and winning more clients, this one’s for you.</p><p>For even more on cybersecurity, startups, MSPs, and entrepreneurship, join Michael on <a href="https://www.cyberconfidential.ca" target="_blank" rel="noopener noreferer">the Cyber Confidential podcast</a>.</p>