<description>&lt;p&gt;Running an arts organization is hard, but tackling a $1 million deficit is a different level of challenge. In this episode, Aubrey Bergauer sits down with Vanessa Morosco, Executive Artistic Director of the American Shakespeare Center (ASC), to discuss how they orchestrated a massive financial turnaround. Learn the tactical steps taken to integrate marketing and development departments, the nuances of managing board expectations during a crisis, and the importance of viewing transactions as human behavior. Whether you work for a theater, a symphony, or a museum, this case study offers a roadmap for moving from financial scarcity to a balanced, sustainable future.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe for more case studies and arts management insights.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Reserve your free seat for this Audience Growth Masterclass right now by going to www.aubreybergauer.com/masterclass.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Sponsors:&lt;/p&gt;&lt;p&gt;Bolero: https://hellobolero.com/changingthenarrative&lt;/p&gt;&lt;p&gt;EvolvArts: https://evolvarts.com/&lt;/p&gt;&lt;p&gt;Morreale Digital: https://morreale.ca/podcast&lt;/p&gt;</description>

The Offstage Mic

Aubrey Bergauer

From $1M Deficit to Balanced Budget: A Case Study

MAY 12, 202647 MIN
The Offstage Mic

From $1M Deficit to Balanced Budget: A Case Study

MAY 12, 202647 MIN

Description

Running an arts organization is hard, but tackling a $1 million deficit is a different level of challenge. In this episode, Aubrey Bergauer sits down with Vanessa Morosco, Executive Artistic Director of the American Shakespeare Center (ASC), to discuss how they orchestrated a massive financial turnaround. Learn the tactical steps taken to integrate marketing and development departments, the nuances of managing board expectations during a crisis, and the importance of viewing transactions as human behavior. Whether you work for a theater, a symphony, or a museum, this case study offers a roadmap for moving from financial scarcity to a balanced, sustainable future.Subscribe for more case studies and arts management insights.Reserve your free seat for this Audience Growth Masterclass right now by going to www.aubreybergauer.com/masterclass.Sponsors:Bolero: https://hellobolero.com/changingthenarrativeEvolvArts: https://evolvarts.com/Morreale Digital: https://morreale.ca/podcast