Trade shows can be one of the most powerful marketing opportunities for your business… or a complete waste of time if you approach them the wrong way.In this episode, Luke breaks down how to turn simple booth conversations into real business opportunities. You’ll learn how to attract the right people to your booth, start meaningful conversations without sounding like a sales pitch, and guide those conversations toward a clear next step.Luke also dives into the follow-up process, where the real ROI happens. You’ll learn how to follow up quickly, personally, and in a way that builds trust and keeps you top of mind long after the event ends.If you want to get more out of your next trade show, this episode will give you a simple, practical game plan you can start using immediately.