Johanna Rothman has worked as an independent consultant since 1994 and written 21 books on management, consulting, and professional writing, including Successful Independent Consulting.Johanna uses the Consulting Role Grid from Champion, Kiel and McLendon (1990) to draw a distinction that matters for every experienced professional: hands-on experts who take no responsibility for client growth are really contractors, not consultants. She explains the nine consulting roles from reflective observer to trusted advisor, why retainer agreements serve both consultant and client better than hourly billing, and how continual planning replaces rigid annual plans. The conversation includes her reader journey mapping technique for nonfiction books, adapted from Jeff Patton's user story mapping, and her approach to time-boxing daily work.For experienced independent professionals, this episode maps the practical mechanics of building consulting practice around deep expertise.Mentions and references:Successful Independent Consulting by Johanna RothmanFree Your Inner Nonfiction Writer by Johanna RothmanConsulting Role Grid — Champion, Kiel & McLendon (1990)Jeff Patton — user story mapping, adapted for reader journey mappingConnect with Johanna: Website: jrothman.com | LinkedIn: Johanna RothmanWisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Support the showConnect with Nigel Rawlinswebsite https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneursDownloadsEmbodied Intelligence Self-AssessmentProfessional Reputation Audithttps://wisepreneurs.com.au/free-assessments/ Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get:Sneak peeks at upcoming must-listen podcast episodes and guestsBonus wisdom straight from recent guest expertsMarketing tips to attract your ideal clientsProductivity hacks to streamline your independent businessAnd more exclusive insights are delivered right to your inbox!Don't miss out on these invaluable resourcesSubscribe now and gain the edge you need to survive and thrive as a wisepreneurhttps://wisepreneurs.com.au/newsletter