<p>Happy New Year! Today we take the opportunity to look back at how Gwyneth and Goop defined Wellness in the 2010s. I argue that while Goop lacked a soulful center, Gwyneth is working in the grand Esoteric tradition of seeking the sublime through one's relationship to the body. I look at the current aesthetic detritus of exercise culture, challenge the bad rap on “self-optimization,” and meet Gwyn in her New Age quest for Something Beyond.</p><p>Discussed:</p><p><a href="https://www.nytimes.com/2018/07/25/magazine/big-business-gwyneth-paltrow-wellness.html">“How Goop’s Haters Made Gwyneth Paltrow’s Company Worth $250 Million,” Taffy in <em>NYT Magazine</em></a></p><p><a href="https://harpers.org/archive/2023/05/goop-cruise-gwyneth-paltrow-goop-at-sea/">Lauren Oyler on the Goop Cruise for <em>Harper’s</em></a></p><p><a href="https://www.nytimes.com/2023/09/30/style/gwyneth-paltrow-goop.html">“Gwyneth Paltrow Looks Back at 15 Years of Goop and More,” Marisa Meltzer in <em>NYT</em></a></p><p><a href="https://peterattiamd.com/outlive/"><em>Outlive </em>by Peter Attia</a></p><p>My fave episodes of the Goop podcast:</p><ul> <li><p><a href="https://open.spotify.com/episode/7s0MNrkYdNAg3Eao0QCpQg?si=WEmGFjyiSZ2Lb3S7-wDzcw">with Michael Pollan</a></p></li> <li><p><a href="https://open.spotify.com/episode/5x9kB2BjBoQb1pp1jNAOxa?si=3FEWBuKlRf-29N4kFxUZ2Q">with Peter Attia</a></p></li> <li><p><a href="https://open.spotify.com/episode/2Cd31SEgiIMfPamUx8qqos?si=wMwq9IwITr6tKnYUO-XlKQ">with Monique Melton</a></p></li> <li><p><a href="https://open.spotify.com/episode/68ymsHmQRMWoUYSAGQbEVY?si=3Q4i3lMmSLOO-NtYwv48OQ">15th Anniversary Special Episode</a></p></li></ul><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
