What do you do when you realize the “safe” path isn’t actually your dream? Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever. In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn’t have to be a lonely grind. If you’ve ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one’s for you. Watch the full conversation on YouTube: <a href="https://www.youtube.com/@Thisissmallbusiness" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">www.youtube.com/@Thisissmallbusiness</a> In this episode of This Is Small Business, you'll learn about: (00:59) — Should I quit a stable career to start a business? (01:56) — Is Amazon FBA the easiest way to start selling online? (04:55) — How do you choose your first product without wasting money? (07:58) — Can you run a business and still be a present parent? (09:52) — What Amazon tools actually move the needle for sales? (10:56) — Why is selling internationally so much harder than it looks? (12:32) — Building a business can feel lonely, so how do you find your people? (15:03) — What’s the number 1 mindset shift new entrepreneurs need to survive?

<description>&lt;p&gt;&lt;span style="background-color: transparent;"&gt;What do you do when you realize the “safe” path isn’t actually your dream?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounded way more fun than billing hours forever.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;In this episode of This Is Small Business, Brandon breaks down how he actually built Cooler Kitchen – from choosing products based on keyword research to scaling in the Amazon store. He also shares how his kids are shaping his next product line and how he built a massive community for sellers through the conference he co-hosts, Innovate, because entrepreneurship doesn’t have to be a lonely grind.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;If you’ve ever wanted freedom, flexibility, and a life where you can make money while you sleep, this one’s for you.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;Watch the full conversation on YouTube: &lt;/span&gt;&lt;a href="https://www.youtube.com/@Thisissmallbusiness" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;www.youtube.com/@Thisissmallbusiness&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong style="background-color: transparent;"&gt;In this episode of &lt;em&gt;This Is Small Business&lt;/em&gt;, you'll learn about:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(00:59) — Should I quit a stable career to start a business?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(01:56) — Is Amazon FBA the easiest way to start selling online?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(04:55) — How do you choose your first product without wasting money?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(07:58) — Can you run a business and still be a present parent?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(09:52) — What Amazon tools actually move the needle for sales?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(10:56) — Why is selling internationally so much harder than it looks?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(12:32) — Building a business can feel lonely, so how do you find your people?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent;"&gt;(15:03) — What’s the number 1 mindset shift new entrepreneurs need to survive?&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

What do you do when you realize the “safe” path isn’t actually your dream?Brandon Fuhrmann went to law school, passed the bar… and then walked away – because building Cooler Kitchen, a space-saving kitchen brand born in a tiny NYC apartment, sounde...

This Is Small Business

Building a Business That Runs Itself

Building a Business That Runs Itself

Description