Some founders build businesses. Others build movements. Shanise Pearce is doing both.
After surviving triple negative breast cancer, Shanise turned one of the hardest chapters of her life into a mission driven company. As the founder of The Advocate’s Table, she is helping people navigate healthcare, advocate for themselves, and close the gaps in care that too many patients face. What began as a deeply personal fight quickly grew into a broader form of healthcare advocacy and patient advocacy focused on education, prevention, and health equity. Her journey as a cancer survivor entrepreneur shows how lived experience can evolve into purpose driven entrepreneurship that creates real change.

For founders, Shanise’s story goes far beyond healthcare. It is about resilience, persistence, and building something meaningful from adversity. Her experience navigating aggressive cancer, insurance barriers, and the complexity of the healthcare system ultimately led to a healthcare founder building a mission driven organization focused on impact. It is a powerful example of how entrepreneurs turn personal hardship into purpose driven companies and why founder mindset matters when the stakes are high.

Here are three lessons founders can take from Shanise’s journey.

Hello Chaos

[email protected] (Shanise Pearce, Jennifer Sutton, Chandler Mays (Producer))

Ep. 192 Shanise Pearce

MAR 15, 202636 MIN
Hello Chaos

Ep. 192 Shanise Pearce

MAR 15, 202636 MIN

Description

Key Takeaways: 1️⃣ Your hardest moment can reveal your real mission The thing that disrupts your life can also redirect it. Shanise’s cancer diagnosis forced her to rethink everything and ultimately led her to build The Advocate’s Table. Founders often discover their true work in moments they never planned for. Pay attention to the problems that feel personal. That is often where the most meaningful businesses begin. 2️⃣ The first no is rarely the final answer Systems push back. Gatekeepers say no. That does not mean the door is closed. Shanise fought insurance denials and kept pushing until she got the treatment she needed. Founders face the same reality every day. Persistence is often the difference between stalled ideas and real progress. 3️⃣ Purpose driven work still needs a price Mission based founders often struggle to charge for their work. The impact feels bigger than the money. But sustainability matters. If your expertise creates real value, it deserves to be priced accordingly so the mission can grow and last. Timestamps 00:00 Hello Chaos podcast introduction for founders 00:38 Shanise Pearce founder of The Advocate’s Table 00:52 First entrepreneurial venture building a catering business 01:41 Triple negative breast cancer survivor story 03:00 Genetic testing and discovering cancer risk early 05:04 Preventative healthcare that caught cancer early 07:20 Turning a cancer diagnosis into patient advocacy work 09:17 Teaching patients how to advocate for their healthcare 12:25 The communication gaps inside the healthcare system 13:18 From entrepreneur to healthcare advocacy founder 14:30 Fighting insurance and healthcare system barriers 15:33 What cancer taught about resilience and leadership 16:08 The reward of helping patients advocate for themselves 18:00 Building a mission driven advocacy organization 19:09 Monetizing advocacy and purpose driven work 21:30 Balancing corporate life and entrepreneurship 24:14 When founders know it is time to go all in 25:56 How patient advocacy could transform healthcare 28:00 Supporting someone during chemotherapy treatment 29:31 Founder stress and mental health routines 30:45 Building a national healthcare advocacy movement 31:28 Founder advice about purpose and risk 32:29 A cancer survivor founder redefining life trajectory 34:00 Improving cancer survival rates in underserved communities 35:20 How to support The Advocate’s Table advocacy work 36:05 Hello Chaos closing and founder resources Want to connect with Shanise or support The Advocate’s Table. Use the links below. Website: https://theadvocatestable.org/ LinkedIn: https://www.linkedin.com/in/shanisepearce/ Instagram: https://www.instagram.com/shanisepearce/ Thank you for tuning in! If you enjoyed this episode, please subscribe to our podcast on your favorite podcast platform and share it with your network. We encourage you to join our community HERE and connect with us on social media for the latest updates and more great content.Connect With Us:LinkedIn Instagram YouTube