91 Day AI Transformation Podcast

Your Employees Are Using AI Behind Your Back (And You Should Let Them) Think your strict "No AI" policy is working? Think again. In this episode, Jonathan Mast sits down with Jason from GHL Plugins, a serial entrepreneur who sold 16 companies before accidentally building a software empire. Jason reveals the dirty little secret of the modern workforce: from airline mechanics to government officials, everyone is using AI in the "skunkworks". They aren’t doing it to be nefarious; they’re doing it to do their jobs. We dive deep into how Jason went from a handful of developers to dominating the HighLevel ecosystem with over 1,300 apps—and why he built a physical "compound" in Cameroon just to solve the industry’s biggest support problem. Inside this episode, we cover: 👻 The "Skunkworks" Economy: Why your team is hiding their AI usage from you (and why you need to bring it into the light). 💊 The "Drug Dealer" Model: Why AI companies give you free samples, and why you should happily pay the $20/month once you're hooked. 🚀 Speed to Result: Why the most expensive tool in your business is the one you haven't bought yet. 🌍 Global Scale: How to manage a remote team of 100+ people without losing your mind (Hint: Trust is a superpower). 📈 The GHL App Explosion: How GHL Plugins launches 4 new apps per day using a "three-Claude" AI strategy. Stop fighting the future. Start leveraging it. 👇 Resources Mentioned: Check out GHL Plugins: ghlplugins.com Hit that subscribe button so you never miss an episode on how to transform your business with AI

This episode features Jonathan in conversation with Jay Vics, exploring how properly built sales agent systems can transform the way businesses attract and convert customers. Together, they break down why trained, well-implemented agents drive consistent results and why things can go off the rails quickly when the setup, data, or strategy is wrong. Topics covered: • What a “trained” sales agent actually means in practice • The systems and data foundations required for reliable performance • Common mistakes business owners make when deploying agents • How unstructured implementation leads to bad outputs • Real examples of agents increasing efficiency and closing more deals • When automation should support humans vs. replace them • How to scale agent performance without sacrificing quality A practical, honest discussion for anyone considering sales agents and wanting to avoid the biggest points of failure while setting themselves up for long-term wins.

Jonathan Mast sits down with Aleric Heck, founder of AdOutreach, to discuss the future of YouTube advertising and how AI is transforming ad targeting—without losing the human connection that builds real trust and authority online. Topics covered: • How AI is changing the landscape of ad targeting and personalization • Why human-made, authentic video content still outperforms automation • How to build authority and trust through genuine storytelling on camera • The future of YouTube ads and how to stay ahead of algorithm shifts • Strategies to combine AI efficiency with authentic human creativity Aleric shares insights from helping thousands of entrepreneurs and brands scale with YouTube ads that convert by leading with authenticity, not gimmicks. If you want to understand how to harness AI while keeping your marketing real, this episode will help you master the balance between technology and human connection.

Jonathan Mast sits down with Corey Quinn to unpack the hidden pitfalls of founder-led sales and why so many entrepreneurs get stuck doing all the selling themselves. They also challenge one of the biggest myths in business — that specializing limits your growth — and reveal why becoming an industry specialist is actually the smartest move you can make. Topics covered: • The real reason founder-led sales holds businesses back • How to transition from doing all the selling yourself to building a scalable sales engine • Why narrowing your focus can actually expand your opportunities • How to position yourself as the go-to expert in your industry • Steps to attract better clients, charge more, and grow faster through specialization Corey shares insights from his experience helping agencies and service-based businesses scale by clarifying their positioning and freeing founders from the day-to-day grind of selling. If you’re a founder, coach, or agency owner tired of carrying the full weight of sales and ready to grow strategically, this episode will show you how to build freedom through focus. Subscribe for more expert conversations on growth, leadership, and scaling smarter.