As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys. Host: Isaac Sacolick, StarCIO Guest: Ted Rubin, Author, Speaker, Social Marketing Strategist Related Reading Learn how to provide an exceptional omnichannel customer experience Explore how to measure and improve the CX with analytics Dive into our complete guide to customer journey mapping For the full transcript and additional insights, visit www.cdp.com.