In a typically &quot;off-the-rails&quot; session on <a href='https://www.thebestdampodcast.net/'>The Best Dam Podcast</a>, Jill chats with Alex Raffi, the creative force behind Imagine Communications. Alex, a self-proclaimed impulsive idea hunter, shares his fascinating philosophy on brainstorming, human intuition, communication, and the art of storytelling in business.If you’ve ever wondered why your marketing isn&apos;t resonating or how to truly connect with your audience, Alex’s insights—from the power of the subconscious to why humility can sometimes hinder success—offer a masterclass in modern communication.Discussion<ul><li>The Newsroom of the Mind: Alex describes the conscious mind as the &quot;newspaper&quot; and the subconscious mind as the&quot;newsroom&quot; where ideas are worked out. Your subconscious is always processing information, even when your conscious mind is asleep.</li><li>Curiosity is the Engine: If you are not curious about something, the information gets ignored by your subconscious, meaning you won&apos;t have ideas about it. Therefore, to be great at something, you need to surround yourself with what you are curious about.</li><li>No Rails in Brainstorming: Alex encourages bringing up even &quot;weird&quot; or abstract ideas during brainstorming, as the subconscious often gives hints (like a bird and a horse leading to a Pegasus) that can inspire others.</li><li>The Artist&apos;s Release: Once a piece of art or marketing is created, Alex learned from his teacher that it&apos;s no longer the creator&apos;s. It is only &quot;alive&quot; when the audience interacts with it and interprets it as they choose.</li><li>Perception vs. Perspective: It&apos;s impossible to change a person&apos;s perception (their deeply wired belief). However, you can change their perception by changing their perspective, which is learned, usually through storytelling.</li><li>The Hero-Customer Model: In marketing, Alex advises against making your business the hero. Instead, you should speak to the customer in a way that shows them they are the hero, and your business is simply providing the tools they need to save themselves.</li><li>The Humility Hurdle: Alex believes that humility often gets in the way of businesses identifying and promoting their most valuable traits. He suggests it&apos;s easier to bring in an outsider who can speak plainly and confidently about what makes the business unique.</li><li>The Logo Buy-In Trick: When a client is hesitant about a final design, Alex sometimes lets them suggest a small, immediate change (like changing a color or adding a star). This gives them an actual hand in the creation, making it their logo and leading to approval.</li><li>The Chamber&apos;s Core Purpose: Alex reminds listeners that the Chamber of Commerce is not &quot;just networking&quot;. Its original and current purpose is to serve as an advocate for businesses, protecting them and connecting them with the city and necessary resources.</li><li>Listen, Don&apos;t Wait to Speak: Alex admits he is impulsive and has to work on shutting up and truly listening to his talented team. He notes that Jill is naturally open to listening, not just waiting for her chance to tell her opinion, which is a valuable trait.</li></ul>LEARN MORETo learn more about Alex Raffi and Imagine Communications, you can visit the Imagine Communications website at <a href='https://www.marketingwithimagine.com'>www.marketingwithimagine.com</a>KEYWORDSImagine Communications, Boulder City Chamber of Commerce, Brainstorming, Storytelling, Marketing Strategy, Business Advocacy#ImagineCommunications #BoulderCityChamberofCommerce #Brainstorming #Storytelling #MarketingStrategy #Business Advocacy

<description>&lt;p&gt;In a typically &amp;quot;off-the-rails&amp;quot; session on &lt;a href='https://www.thebestdampodcast.net/'&gt;&lt;b&gt;The Best Dam Podcast&lt;/b&gt;&lt;/a&gt;, Jill chats with &lt;b&gt;Alex Raffi&lt;/b&gt;, the creative force behind &lt;b&gt;Imagine Communications&lt;/b&gt;. Alex, a self-proclaimed impulsive idea hunter, shares his fascinating philosophy on &lt;b&gt;brainstorming, human intuition, communication, and the art of storytelling in business&lt;/b&gt;.&lt;/p&gt;&lt;p&gt;If you’ve ever wondered why your marketing isn&amp;apos;t resonating or how to truly connect with your audience, Alex’s insights—from the power of the subconscious to why humility can sometimes hinder success—offer a masterclass in modern communication.&lt;/p&gt;&lt;p&gt;&lt;b&gt;Discussion&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;b&gt;The Newsroom of the Mind:&lt;/b&gt; Alex describes the conscious mind as the &amp;quot;newspaper&amp;quot; and the &lt;b&gt;subconscious mind as the&amp;quot;newsroom&amp;quot;&lt;/b&gt; where ideas are worked out. Your subconscious is always processing information, even when your conscious mind is asleep.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Curiosity is the Engine:&lt;/b&gt; If you are not curious about something, the information gets ignored by your subconscious, meaning you won&amp;apos;t have ideas about it. Therefore, to be great at something, you need to surround yourself with what you are curious about.&lt;/li&gt;&lt;li&gt;&lt;b&gt;No Rails in Brainstorming:&lt;/b&gt; Alex encourages bringing up even &amp;quot;weird&amp;quot; or abstract ideas during brainstorming, as the subconscious often gives hints (like a bird and a horse leading to a Pegasus) that can inspire others.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Artist&amp;apos;s Release:&lt;/b&gt; Once a piece of art or marketing is created, Alex learned from his teacher that &lt;b&gt;it&amp;apos;s no longer the creator&amp;apos;s&lt;/b&gt;. It is only &amp;quot;alive&amp;quot; when the audience interacts with it and interprets it as &lt;em&gt;they&lt;/em&gt; choose.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Perception vs. Perspective:&lt;/b&gt; It&amp;apos;s impossible to change a person&amp;apos;s &lt;b&gt;perception&lt;/b&gt; (their deeply wired belief). However, you can change their perception by changing their &lt;b&gt;perspective&lt;/b&gt;, which is learned, usually through storytelling.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Hero-Customer Model:&lt;/b&gt; In marketing, Alex advises against making your business the hero. Instead, you should speak to the customer in a way that shows them &lt;b&gt;they are the hero&lt;/b&gt;, and your business is simply providing the tools they need to save themselves.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Humility Hurdle:&lt;/b&gt; Alex believes that humility often gets in the way of businesses identifying and promoting their most valuable traits. He suggests it&amp;apos;s easier to bring in an outsider who can speak plainly and confidently about what makes the business unique.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Logo Buy-In Trick:&lt;/b&gt; When a client is hesitant about a final design, Alex sometimes lets them suggest a small, immediate change (like changing a color or adding a star). This gives them an &lt;b&gt;actual hand in the creation&lt;/b&gt;, making it &lt;em&gt;their&lt;/em&gt; logo and leading to approval.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Chamber&amp;apos;s Core Purpose:&lt;/b&gt; Alex reminds listeners that the Chamber of Commerce is not &amp;quot;just networking&amp;quot;. Its original and current purpose is to serve as an &lt;b&gt;advocate for businesses&lt;/b&gt;, protecting them and connecting them with the city and necessary resources.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Listen, Don&amp;apos;t Wait to Speak:&lt;/b&gt; Alex admits he is impulsive and has to work on shutting up and truly listening to his talented team. He notes that Jill is naturally open to listening, not just waiting for her chance to tell her opinion, which is a valuable trait.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;LEARN MORE&lt;/b&gt;&lt;/p&gt;&lt;p&gt;To learn more about Alex Raffi and Imagine Communications, you can visit the Imagine Communications website at &lt;a href='https://www.marketingwithimagine.com'&gt;&lt;b&gt;www.marketingwithimagine.com&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;KEYWORDS&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Imagine Communications, Boulder City Chamber of Commerce, Brainstorming, Storytelling, Marketing Strategy, Business Advocacy&lt;/p&gt;&lt;p&gt;#ImagineCommunications #BoulderCityChamberofCommerce #Brainstorming #Storytelling #MarketingStrategy #Business Advocacy&lt;/p&gt;</description>

In a typically "off-the-rails" session on The Best Dam Podcast, Jill chats with Alex Raffi, the creative force behind Imagine Communications. Alex, a self-proclaimed impulsive idea hunter, shares his fascinating philosophy on brainstorming, human intuition, communication, and the art of storytelling in business. If you’ve ever wondered why your marketing isn't resonating or how to truly connect with your audience, Alex’s insights—from the power of the subconscious to why humility can sometime...

Stop Selling, Start Storytelling: How to Make Your Customer the Hero of Your Brand's Narrative

In this episode of <a href='https://www.thebestdampodcast.net/'>The Best Dam Podcast</a>, Jill is joined by Roger Devine, a partner at <a href='http://SchoolAuction.net'>SchoolAuction.net</a>. As a former PTA president who saw vital school programs go underfunded, Roger breaks down his 18-year mission to stop &quot;burning out&quot; volunteers. He explains how the SchoolAuction.net platform provides not just the software, but the 20 years of data-driven wisdom that grassroots nonprofits need to run efficient, successful, and even fun fundraising events.Roger provides a masterclass in event-based fundraising. He also discusses why, in the uncertain economic climate of 2025, local events are &quot;showing their superpower&quot; as donors focus their giving &quot;closer to the heart&quot;.DISCUSSION<ol><li>Stop Burning Out Volunteers: Roger explains that his mission began when he saw fundraisers relying on &quot;rudimentary&quot; tools, forcing them to &quot;throw bodies at a problem&quot;. The goal of his platform is to respect volunteers by giving them efficient tools, bounding their time, and providing a structure they can work within.</li><li>It&apos;s Not Just for Schools: Despite the name, SchoolAuction.net is designed for all &quot;grassroots nonprofits&quot;. Roger works with local Humane Societies, Young Life chapters, food banks, churches, and any community organization that needs to raise money but doesn&apos;t have the resources of a national charity.</li><li>The 20-Year&quot;Human AI&quot;: Roger emphasizes that clients get more than software; they get his team&apos;s wisdom and data. With 20 years of data, he can tell a group &quot;the top five things that work in a live auction for churches in 2024,&quot; acting as a human AI for fundraising strategy.</li><li>The&quot;Signup Party&quot;(Aha Moment): Roger shares a brilliant fundraising item called a &quot;signup party&quot;. These are fixed-price items, like a teacher feature or a pig roast he hosted. This makes the event more equitable, allowing people who don&apos;t have the &quot;fattest wallets&quot; to participate.</li><li>A Cautionary&quot;Tail&quot;: Roger tells a hilarious story of how the &quot;Heads or Tails&quot; game went horribly wrong. One &quot;particularly lubed up&quot; guest bought 100 chances to play, angering all the other guests who wanted a fair shot. When the auctioneer changed the rules mid-game, she &quot;caused a scene&quot;.</li><li>Fundraising&apos;s &quot;Superpower&quot; in 2025: With federal grants under review and private foundations &quot;scared,&quot; Roger explains that event-based fundraising is &quot;showing its superpower&quot;. In uncertain times, giving gets &quot;closer to the heart,&quot; and people are more likely to fund local causes.</li><li>Cultivating the&quot;Baby Donor&quot;: Auctions obey a 90/10 rule (90% of money from 10% of the audience). But Roger explains you need the other 90% for two reasons: 1) to provide the applause and &quot;ego gratification&quot; for the big donors, and 2) to treat them as &quot;baby donors&quot; you can cultivate into future supporters.</li><li>From Publishing to... Artisanal Sardines?: Roger shares his journey from working in book publishing in New York to the tech world. He also reveals a fun fact: he has become a &quot;complete sardine enthusiast&quot;.</li></ol>LEARN MORETo learn more about Roger Devine and his fundraising platform, visit <a href='http://SchoolAuction.net'>SchoolAuction.net</a>. and on these social sites:Facebook: <a href='https://www.facebook.com/SchoolAuction'>https://www.facebook.com/SchoolAuction</a> Instagram: <a href='https://www.instagram.com/schoolauction'>https://www.instagram.com/schoolauction</a>KEYWORDSSchoolAuction.net, Fundraising, Virtual Fundraising, Donor Cultivation, Volunteer Management, The Best Dam Podcast, Boulder City Chamber of Commerce#SchoolAuctionNet #Fundraising #VirtualFundraising #DonorCultivation #VolunteerManagement #TheBestDamPodcast #BoulderCityChamberofCommerce

<description>&lt;p&gt;In this episode of &lt;a href='https://www.thebestdampodcast.net/'&gt;The Best Dam Podcast&lt;/a&gt;, Jill is joined by &lt;b&gt;Roger Devine&lt;/b&gt;, a partner at &lt;a href='http://SchoolAuction.net'&gt;&lt;b&gt;SchoolAuction.net&lt;/b&gt;&lt;/a&gt;. As a former PTA president who saw vital school programs go underfunded, Roger breaks down his 18-year mission to stop &amp;quot;burning out&amp;quot; volunteers. He explains how the SchoolAuction.net platform provides not just the software, but the 20 years of data-driven wisdom that grassroots nonprofits need to run efficient, successful, and even &lt;em&gt;fun&lt;/em&gt; fundraising events.&lt;/p&gt;&lt;p&gt;Roger provides a masterclass in event-based fundraising. He also discusses why, in the uncertain economic climate of 2025, local events are &amp;quot;showing their superpower&amp;quot; as donors focus their giving &amp;quot;closer to the heart&amp;quot;.&lt;/p&gt;&lt;p&gt;&lt;b&gt;DISCUSSION&lt;/b&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;b&gt;Stop Burning Out Volunteers:&lt;/b&gt; Roger explains that his mission began when he saw fundraisers relying on &amp;quot;rudimentary&amp;quot; tools, forcing them to &amp;quot;throw bodies at a problem&amp;quot;. The goal of his platform is to respect volunteers by giving them efficient tools, bounding their time, and providing a structure they can work within.&lt;/li&gt;&lt;li&gt;&lt;b&gt;It&amp;apos;s Not Just for Schools:&lt;/b&gt; Despite the name, SchoolAuction.net is designed for all &amp;quot;grassroots nonprofits&amp;quot;. Roger works with local Humane Societies, Young Life chapters, food banks, churches, and any community organization that needs to raise money but doesn&amp;apos;t have the resources of a national charity.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The 20-Year&amp;quot;Human AI&amp;quot;:&lt;/b&gt; Roger emphasizes that clients get more than software; they get his team&amp;apos;s wisdom and data. With 20 years of data, he can tell a group &amp;quot;the top five things that work in a live auction for churches in 2024,&amp;quot; acting as a human AI for fundraising strategy.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The&amp;quot;Signup Party&amp;quot;(Aha Moment):&lt;/b&gt; Roger shares a brilliant fundraising item called a &amp;quot;signup party&amp;quot;. These are fixed-price items, like a teacher feature or a pig roast he hosted. This makes the event more equitable, allowing people who don&amp;apos;t have the &amp;quot;fattest wallets&amp;quot; to participate.&lt;/li&gt;&lt;li&gt;&lt;b&gt;A Cautionary&amp;quot;Tail&amp;quot;:&lt;/b&gt; Roger tells a hilarious story of how the &amp;quot;Heads or Tails&amp;quot; game went horribly wrong. One &amp;quot;particularly lubed up&amp;quot; guest bought 100 chances to play, angering all the other guests who wanted a fair shot. When the auctioneer changed the rules mid-game, she &amp;quot;caused a scene&amp;quot;.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Fundraising&amp;apos;s &amp;quot;Superpower&amp;quot; in 2025:&lt;/b&gt; With federal grants under review and private foundations &amp;quot;scared,&amp;quot; Roger explains that event-based fundraising is &amp;quot;showing its superpower&amp;quot;. In uncertain times, giving gets &amp;quot;closer to the heart,&amp;quot; and people are more likely to fund local causes.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Cultivating the&amp;quot;Baby Donor&amp;quot;:&lt;/b&gt; Auctions obey a 90/10 rule (90% of money from 10% of the audience). But Roger explains you &lt;em&gt;need&lt;/em&gt; the other 90% for two reasons: 1) to provide the applause and &amp;quot;ego gratification&amp;quot; for the big donors, and 2) to treat them as &amp;quot;baby donors&amp;quot; you can cultivate into future supporters.&lt;/li&gt;&lt;li&gt;&lt;b&gt;From Publishing to... Artisanal Sardines?:&lt;/b&gt; Roger shares his journey from working in book publishing in New York to the tech world. He also reveals a fun fact: he has become a &amp;quot;complete sardine enthusiast&amp;quot;.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;b&gt;LEARN MORE&lt;/b&gt;&lt;/p&gt;&lt;p&gt;To learn more about Roger Devine and his fundraising platform, visit &lt;a href='http://SchoolAuction.net'&gt;&lt;b&gt;SchoolAuction.net&lt;/b&gt;&lt;/a&gt;. and on these social sites:&lt;/p&gt;&lt;p&gt;&lt;b&gt;Facebook: &lt;/b&gt;&lt;a href='https://www.facebook.com/SchoolAuction'&gt;https://www.facebook.com/SchoolAuction&lt;/a&gt;&lt;br/&gt;&lt;b&gt;Instagram: &lt;/b&gt;&lt;a href='https://www.instagram.com/schoolauction'&gt;https://www.instagram.com/schoolauction&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;KEYWORDS&lt;/b&gt;&lt;/p&gt;&lt;p&gt;SchoolAuction.net, Fundraising, Virtual Fundraising, Donor Cultivation, Volunteer Management, The Best Dam Podcast, Boulder City Chamber of Commerce&lt;/p&gt;&lt;p&gt;#SchoolAuctionNet #Fundraising #VirtualFundraising #DonorCultivation #VolunteerManagement #TheBestDamPodcast #BoulderCityChamberofCommerce&lt;/p&gt;&lt;p&gt; &lt;/p&gt;</description>

In this episode of The Best Dam Podcast, Jill is joined by Roger Devine, a partner at SchoolAuction.net. As a former PTA president who saw vital school programs go underfunded, Roger breaks down his 18-year mission to stop "burning out" volunteers. He explains how the SchoolAuction.net platform provides not just the software, but the 20 years of data-driven wisdom that grassroots nonprofits need to run efficient, successful, and even fun fundraising events. Roger provides a masterclass in eve...

Empowering Community Fundraising with SchoolAuction.Net

In this episode of <a href='https://www.thebestdampodcast.net/'>The Best Dam Podcast</a>, Jill is joined by Tim Knifton of <a href='https://www.rsvpadvertising.com/las-vegas'>RSVP Las Vegas</a>. Tim breaks down the powerful and surprisingly effective world of targeted direct mail. He explains how his company helps businesses reach the top 30% of homeowners with a luxury postcard pack that gets opened, used, and appreciated.From astonishing success stories of clients achieving multi-million dollar returns to the science behind why even Gen Z loves tangible mail, Tim provides a masterclass in creating a cost-effective, high-impact marketing strategy. He also shares the Chamber&apos;s new initiative to create a dedicated Boulder City mailer, offering local businesses a unique opportunity to reach affluent customers in the greater Las Vegas valley.DISCUSSION<ol><li>Targeted Luxury Mail: Tim explains that RSVP Las Vegas specializes in sending a luxury postcard pack to the wealthiest 30% of homeowners, providing a focused and thoughtful alternative to the &quot;shotgun approach&quot; of mass advertising.</li><li>The Power of the Coupon: Tim shares a story about a resident in a $4 million home who called to ask about his missing $5 ice cream coupon, proving the effectiveness of this marketing tool across all income levels.</li><li>Shared Mail is Smart Mail: Learn why a shared postcard pack is about 20 times more cost-effective than mailing a solo postcard.</li><li>The Boulder City Initiative: The Boulder City Chamber is partnering with RSVP to create a dedicated mailer to promote local businesses and events, like the Best Dam Wine Walk, to target markets in Henderson and Las Vegas. The goal is to sign up 40 local businesses to launch the packet.</li><li>Guaranteed Visibility: Tim reveals a fun fact: because the RSVP pack is considered &quot;non-machinable&quot; by the postal service, it must be placed on top of the rest of the mail, guaranteeing it&apos;s the first thing a homeowner sees.</li><li>Data-Driven Targeting: RSVP uses public data and a proprietary system to verify home ownership, ensuring that advertisements for services like home improvement reach actual decision-makers and not renters.</li><li>Why Gen Z Loves Direct Mail: Citing a USPS study, Tim explains that 91% of Gen Z consumers appreciate the tangibility of direct mail. It offers a break from digital overload and requires 20% less brainpower to process than a digital ad.</li><li>Proven Success Stories: Tim shares incredible client results, a new business that went from having no jobs booked to being booked out for a full month within a week of the mailer hitting homes.</li><li>The Five-Channel Rule: Tim advises business owners to have at least five different sources for generating leads (e.g., direct mail, social media, radio). .</li><li>From Newspaper Boy to Entrepreneur: Tim shares how his first job delivering newspapers in his rural California community gave him an early appreciation for the power of distributing information directly into people&apos;s hands.</li></ol>LEARN MORETo learn more about RSVP Las Vegas, visit <a href='https://www.rsvplasvegas.com'>www.rsvplasvegas.com</a>.KEYWORDSTim Knifton, RSVP Las Vegas, Direct Mail, Postcard Marketing, Small Business, Lead Generation, The Best Dam Podcast, Boulder City Chamber of Commerce#TimKnifton #RSVPLasVegas #DirectMail #PostcardMarketing #TheBestDamPodcast #BoulderCityChamberofCommerce

<description>&lt;p&gt;In this episode of &lt;a href='https://www.thebestdampodcast.net/'&gt;&lt;b&gt;The Best Dam Podcast&lt;/b&gt;&lt;/a&gt;, Jill is joined by Tim Knifton of &lt;a href='https://www.rsvpadvertising.com/las-vegas'&gt;&lt;b&gt;RSVP Las Vegas&lt;/b&gt;&lt;/a&gt;. Tim breaks down the powerful and surprisingly effective world of targeted direct mail. He explains how his company helps businesses reach the top 30% of homeowners with a luxury postcard pack that gets opened, used, and appreciated.&lt;/p&gt;&lt;p&gt;From astonishing success stories of clients achieving multi-million dollar returns to the science behind why even Gen Z loves tangible mail, Tim provides a masterclass in creating a cost-effective, high-impact marketing strategy. He also shares the Chamber&amp;apos;s new initiative to create a dedicated Boulder City mailer, offering local businesses a unique opportunity to reach affluent customers in the greater Las Vegas valley.&lt;/p&gt;&lt;p&gt;&lt;b&gt;DISCUSSION&lt;/b&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;b&gt;Targeted Luxury Mail:&lt;/b&gt; Tim explains that RSVP Las Vegas specializes in sending a luxury postcard pack to the wealthiest 30% of homeowners, providing a focused and thoughtful alternative to the &amp;quot;shotgun approach&amp;quot; of mass advertising.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Power of the Coupon:&lt;/b&gt; Tim shares a story about a resident in a $4 million home who called to ask about his missing $5 ice cream coupon, proving the effectiveness of this marketing tool across all income levels.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Shared Mail is Smart Mail:&lt;/b&gt; Learn why a shared postcard pack is about 20 times more cost-effective than mailing a solo postcard.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Boulder City Initiative:&lt;/b&gt; The Boulder City Chamber is partnering with RSVP to create a dedicated mailer to promote local businesses and events, like the Best Dam Wine Walk, to target markets in Henderson and Las Vegas. The goal is to sign up 40 local businesses to launch the packet.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Guaranteed Visibility:&lt;/b&gt; Tim reveals a fun fact: because the RSVP pack is considered &amp;quot;non-machinable&amp;quot; by the postal service, it must be placed on top of the rest of the mail, guaranteeing it&amp;apos;s the first thing a homeowner sees.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Data-Driven Targeting:&lt;/b&gt; RSVP uses public data and a proprietary system to verify home ownership, ensuring that advertisements for services like home improvement reach actual decision-makers and not renters.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Why Gen Z Loves Direct Mail:&lt;/b&gt; Citing a USPS study, Tim explains that 91% of Gen Z consumers appreciate the tangibility of direct mail. It offers a break from digital overload and requires 20% less brainpower to process than a digital ad.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Proven Success Stories:&lt;/b&gt; Tim shares incredible client results, a new business that went from having no jobs booked to being booked out for a full month within a week of the mailer hitting homes.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Five-Channel Rule:&lt;/b&gt; Tim advises business owners to have at least five different sources for generating leads (e.g., direct mail, social media, radio). .&lt;/li&gt;&lt;li&gt;&lt;b&gt;From Newspaper Boy to Entrepreneur:&lt;/b&gt; Tim shares how his first job delivering newspapers in his rural California community gave him an early appreciation for the power of distributing information directly into people&amp;apos;s hands.&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;b&gt;LEARN MORE&lt;/b&gt;&lt;/p&gt;&lt;p&gt;To learn more about RSVP Las Vegas, visit &lt;a href='https://www.rsvplasvegas.com'&gt;&lt;b&gt;www.rsvplasvegas.com&lt;/b&gt;&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;b&gt;KEYWORDS&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Tim Knifton, RSVP Las Vegas, Direct Mail, Postcard Marketing, Small Business, Lead Generation, The Best Dam Podcast, Boulder City Chamber of Commerce&lt;/p&gt;&lt;p&gt;#TimKnifton #RSVPLasVegas #DirectMail #PostcardMarketing #TheBestDamPodcast #BoulderCityChamberofCommerce&lt;/p&gt;</description>

In this episode of The Best Dam Podcast, Jill is joined by Tim Knifton of RSVP Las Vegas. Tim breaks down the powerful and surprisingly effective world of targeted direct mail. He explains how his company helps businesses reach the top 30% of homeowners with a luxury postcard pack that gets opened, used, and appreciated. From astonishing success stories of clients achieving multi-million dollar returns to the science behind why even Gen Z loves tangible mail, Tim provides a masterclass in cre...

Marketing for Boulder City: The Power of Targeted Direct Mail

In this episode of The Best Dam Podcast, Jill sits down with Heather Sabatello, a dedicated financial advisor with Edward Jones in Boulder City. Heather shares insights from her second career, explaining her passion for helping clients achieve their financial dreams and build generational wealth.  From the importance of starting to invest at a young age to the profound &quot;aha&quot; moments that define her career, Heather demystifies the world of wealth management and emphasizes a client-first, team-based approach to securing a prosperous future. DISCUSSION <ol><li>A Holistic Approach to Wealth: Growing, protecting, and organizing wealth, with a focus on estate planning, legacy, and insurance to create a full financial picture. </li><li>When to Start Investing: Heather advises young people to begin investing in a Roth IRA as soon as they get their first job to take advantage of tax-free growth. </li><li>The Advisor-Client Partnership: Learn why the relationship with a financial advisor is a partnership, working together to reach the client&apos;s specific goals. </li><li>The First Meeting: Heather walks through the initial process, which starts not with numbers, but with understanding the client&apos;s personal goals, family, and even their psychological relationship with money. </li><li>The&quot;One Basket&quot; Myth: Heather explains the importance of diversifying investments across different sectors, not necessarily across different advisors.</li><li>The Power of a Team: A financial advisor doesn&apos;t work in a silo. Heather emphasizes the importance of collaborating with a client&apos;s estate attorney and CPA to ensure everyone is on the same page for a cohesive financial and legacy plan. </li><li>The&quot;Aha&quot; Moment: Hear the touching story of how Heather helped an elderly, wheelchair-bound client fulfill her dream of traveling by connecting her with an organization called &quot;Wheels Around the World,&quot; reinforcing her mission to help clients live their best lives. </li><li>From Education to Finance: Learn about Heather&apos;s first career in the for-profit education industry and how a shift in industry ethics led her to a more fulfilling role at Edward Jones.</li><li>A Lesson from Mom: Heather shares the powerful and simple advice from her late mother that guides her through challenging times and down markets: &quot;This too shall pass&quot;. </li><li>Staying Informed: Heather offers a weekly market update email, available to clients and non-clients alike. </li></ol>LEARN MORE To learn more about Heather and her work at Edward Jones, visit her website at <a href='http://www.edwardjones.com/heather-sabatello'>www.edwardjones.com/heather-sabatello</a>. KEYWORDS Heather Sabatello, Edward Jones, Financial Advisor, Boulder City, Wealth Management, Retirement Planning, Investing, Estate Planning, Legacy Planning, Boulder City Chamber of Commerce, The Best Dam Podcast <a href='https://www.dropbox.com/?q=%23HeatherSabatello'>#HeatherSabatello</a> <a href='https://www.dropbox.com/?q=%23EdwardJones'>#EdwardJones</a> <a href='https://www.dropbox.com/?q=%23FinancialAdvisor'>#FinancialAdvisor</a> <a href='https://www.dropbox.com/?q=%23BoulderCity'>#BoulderCity</a> <a href='https://www.dropbox.com/?q=%23WealthManagement'>#WealthManagement</a> <a href='https://www.dropbox.com/?q=%23RetirementPlanning'>#RetirementPlanning</a> <a href='https://www.dropbox.com/?q=%23Investing'>#Investing</a> <a href='https://www.dropbox.com/?q=%23EstatePlanning'>#EstatePlanning</a> <a href='https://www.dropbox.com/?q=%23LegacyPlanning'>#LegacyPlanning</a> <a href='https://www.dropbox.com/?q=%23BoulderCityChamberofCommerce'>#BoulderCityChamberofCommerce</a> <a href='https://www.dropbox.com/?q=%23TheBestDamPodcast'>#TheBestDamPodcast</a>

<description>&lt;p&gt;In this episode of The Best Dam Podcast, Jill sits down with Heather Sabatello, a dedicated financial advisor with Edward Jones in Boulder City. Heather shares insights from her second career, explaining her passion for helping clients achieve their financial dreams and build generational wealth.  &lt;/p&gt;&lt;p&gt;From the importance of starting to invest at a young age to the profound &amp;quot;aha&amp;quot; moments that define her career, Heather demystifies the world of wealth management and emphasizes a client-first, team-based approach to securing a prosperous future. &lt;/p&gt;&lt;p&gt;&lt;b&gt;DISCUSSION&lt;/b&gt; &lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;b&gt;A Holistic Approach to Wealth&lt;/b&gt;: Growing, protecting, and organizing wealth, with a focus on estate planning, legacy, and insurance to create a full financial picture. &lt;/li&gt;&lt;li&gt;&lt;b&gt;When to Start Investing&lt;/b&gt;: Heather advises young people to begin investing in a Roth IRA as soon as they get their first job to take advantage of tax-free growth. &lt;/li&gt;&lt;li&gt;&lt;b&gt;The Advisor-Client Partnership&lt;/b&gt;: Learn why the relationship with a financial advisor is a partnership, working together to reach the client&amp;apos;s specific goals. &lt;/li&gt;&lt;li&gt;&lt;b&gt;The First Meeting&lt;/b&gt;: Heather walks through the initial process, which starts not with numbers, but with understanding the client&amp;apos;s personal goals, family, and even their psychological relationship with money. &lt;/li&gt;&lt;li&gt;&lt;b&gt;The&amp;quot;One Basket&amp;quot; Myth&lt;/b&gt;: Heather explains the importance of diversifying investments across different sectors, not necessarily across different advisors.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Power of a Team&lt;/b&gt;: A financial advisor doesn&amp;apos;t work in a silo. Heather emphasizes the importance of collaborating with a client&amp;apos;s estate attorney and CPA to ensure everyone is on the same page for a cohesive financial and legacy plan. &lt;/li&gt;&lt;li&gt;&lt;b&gt;The&amp;quot;Aha&amp;quot; Moment&lt;/b&gt;: Hear the touching story of how Heather helped an elderly, wheelchair-bound client fulfill her dream of traveling by connecting her with an organization called &amp;quot;Wheels Around the World,&amp;quot; reinforcing her mission to help clients live their best lives. &lt;/li&gt;&lt;li&gt;&lt;b&gt;From Education to Finance&lt;/b&gt;: Learn about Heather&amp;apos;s first career in the for-profit education industry and how a shift in industry ethics led her to a more fulfilling role at Edward Jones.&lt;/li&gt;&lt;li&gt;&lt;b&gt;A Lesson from Mom&lt;/b&gt;: Heather shares the powerful and simple advice from her late mother that guides her through challenging times and down markets: &amp;quot;This too shall pass&amp;quot;. &lt;/li&gt;&lt;li&gt;&lt;b&gt;Staying Informed&lt;/b&gt;: Heather offers a weekly market update email, available to clients and non-clients alike. &lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;b&gt;LEARN MORE&lt;/b&gt; &lt;/p&gt;&lt;p&gt;To learn more about Heather and her work at Edward Jones, visit her website at &lt;a href='http://www.edwardjones.com/heather-sabatello'&gt;www.edwardjones.com/heather-sabatello&lt;/a&gt;. &lt;/p&gt;&lt;p&gt;&lt;b&gt;KEYWORDS&lt;/b&gt; &lt;/p&gt;&lt;p&gt;Heather Sabatello, Edward Jones, Financial Advisor, Boulder City, Wealth Management, Retirement Planning, Investing, Estate Planning, Legacy Planning, Boulder City Chamber of Commerce, The Best Dam Podcast &lt;/p&gt;&lt;p&gt;&lt;a href='https://www.dropbox.com/?q=%23HeatherSabatello'&gt;#HeatherSabatello&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23EdwardJones'&gt;#EdwardJones&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23FinancialAdvisor'&gt;#FinancialAdvisor&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23BoulderCity'&gt;#BoulderCity&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23WealthManagement'&gt;#WealthManagement&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23RetirementPlanning'&gt;#RetirementPlanning&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23Investing'&gt;#Investing&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23EstatePlanning'&gt;#EstatePlanning&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23LegacyPlanning'&gt;#LegacyPlanning&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23BoulderCityChamberofCommerce'&gt;#BoulderCityChamberofCommerce&lt;/a&gt; &lt;a href='https://www.dropbox.com/?q=%23TheBestDamPodcast'&gt;#TheBestDamPodcast&lt;/a&gt; &lt;/p&gt;</description>

In this episode of The Best Dam Podcast, Jill sits down with Heather Sabatello, a dedicated financial advisor with Edward Jones in Boulder City. Heather shares insights from her second career, explaining her passion for helping clients achieve their financial dreams and build generational wealth.   From the importance of starting to invest at a young age to the profound "aha" moments that define her career, Heather demystifies the world of wealth management and emphasizes a client-first,...

Navigating Your Financial Future: A Guide to Wealth Management

How Intermountain Health is Bringing World-Class Pediatric Care to NevadaIn this episode of <a href='https://www.thebestdampodcast.net/'>The Best Dam Podcast</a>, Jill sits down with Larry Barnard, President of Intermountain Health&apos;s Children&apos;s Hospital of Nevada, to discuss a monumental project 40 years in the making. Larry shares the startling reality that Nevada is one of only two major metropolitan areas in the US without a standalone children&apos;s hospital and unveils Intermountain Health&apos;s plan to change that.This isn&apos;t just a story about constructing a new building; it&apos;s about a mission-driven approach to healthcare, the heartbreaking human cost of the current care gap, and a collaborative &quot;Nevada solution&quot; designed to serve families for generations to come.DISCUSSION<ol><li>The Surprising Truth: Why a major state like Nevada has gone 40 years without a dedicated children&apos;s hospital and why Intermountain Health is taking on the challenge.</li><li>Mission Over Money: How Intermountain’s unique, mission-driven approach focuses on keeping people healthy rather than just chasing profits.</li><li>The Human Cost: Hear the powerful, heartbreaking stories of families forced to travel for care and the real-world impact on our community.</li><li>A&quot;Nevada Solution&quot;: Discover how the hospital is being designed with direct input from local families, physicians, and community groups—this isn&apos;t a one-size-fits-all approach.</li><li>The Domino Effect: Understand how a lack of specialized pediatric care impacts everyone, from local businesses to your own cardiologist.</li><li>Scope of the Hospital: Get the details on the full range of services the new hospital will offer, from oncology to neurology.</li><li>Building a Local Talent Pipeline: Learn how the new academic hospital will train and retain pediatric specialists right here in Nevada.</li><li>Project Timeline &amp; Location: Find out when and where this beautiful, state-of-the-art campus will be built.</li><li>How You Can Help: Learn why community support, from spreading the word to small donations, is crucial for making this vision a reality.</li><li>The Leader Behind the Mission: Get to know Larry Barnard, from his background as a West Point graduate and helicopter pilot to the powerful lesson from his father that guides him today: &quot;Do you want to be right or successful?”</li></ol>LEARN MORETo learn more about Intermountain Health Nevada, visit their website at <a href='https://intermountainhealthcare.org/'>https://intermountainhealthcare.org/</a>Learn more about the Cure 4 The Kids Foundation at <a href='https://cure4thekids.org/'>https://cure4thekids.org/</a>KEYWORDSIntermountain Health, Childrens Hospital, NevadaHealthcare, Las Vegas, Pediatrics, Community, Healthcare Innovation, Larry Barnard, Boulder City Chamber,  The Best Dam Podcast #IntermountainHealth #ChildrensHospital #NevadaHealthcare #LasVegas #Pediatrics #Community #HealthcareInnovation #LarryBarnard #BoulderCityChamber #TheBestDamPodcast

<description>&lt;p&gt;How Intermountain Health is Bringing World-Class Pediatric Care to Nevada&lt;/p&gt;&lt;p&gt;In this episode of &lt;a href='https://www.thebestdampodcast.net/'&gt;&lt;b&gt;&lt;em&gt;The Best Dam Podcast&lt;/em&gt;&lt;/b&gt;&lt;/a&gt;, Jill sits down with Larry Barnard, President of Intermountain Health&amp;apos;s Children&amp;apos;s Hospital of Nevada, to discuss a monumental project 40 years in the making. Larry shares the startling reality that Nevada is one of only two major metropolitan areas in the US without a standalone children&amp;apos;s hospital and unveils Intermountain Health&amp;apos;s plan to change that.&lt;/p&gt;&lt;p&gt;This isn&amp;apos;t just a story about constructing a new building; it&amp;apos;s about a mission-driven approach to healthcare, the heartbreaking human cost of the current care gap, and a collaborative &amp;quot;Nevada solution&amp;quot; designed to serve families for generations to come.&lt;/p&gt;&lt;p&gt;&lt;b&gt;DISCUSSION&lt;/b&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;b&gt;The Surprising Truth:&lt;/b&gt; Why a major state like Nevada has gone 40 years without a dedicated children&amp;apos;s hospital and why Intermountain Health is taking on the challenge.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Mission Over Money:&lt;/b&gt; How Intermountain’s unique, mission-driven approach focuses on keeping people healthy rather than just chasing profits.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Human Cost:&lt;/b&gt; Hear the powerful, heartbreaking stories of families forced to travel for care and the real-world impact on our community.&lt;/li&gt;&lt;li&gt;&lt;b&gt;A&amp;quot;Nevada Solution&amp;quot;:&lt;/b&gt; Discover how the hospital is being designed with direct input from local families, physicians, and community groups—this isn&amp;apos;t a one-size-fits-all approach.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Domino Effect:&lt;/b&gt; Understand how a lack of specialized pediatric care impacts everyone, from local businesses to your own cardiologist.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Scope of the Hospital:&lt;/b&gt; Get the details on the full range of services the new hospital will offer, from oncology to neurology.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Building a Local Talent Pipeline:&lt;/b&gt; Learn how the new academic hospital will train and retain pediatric specialists right here in Nevada.&lt;/li&gt;&lt;li&gt;&lt;b&gt;Project Timeline &amp;amp; Location:&lt;/b&gt; Find out when and where this beautiful, state-of-the-art campus will be built.&lt;/li&gt;&lt;li&gt;&lt;b&gt;How You Can Help:&lt;/b&gt; Learn why community support, from spreading the word to small donations, is crucial for making this vision a reality.&lt;/li&gt;&lt;li&gt;&lt;b&gt;The Leader Behind the Mission:&lt;/b&gt; Get to know Larry Barnard, from his background as a West Point graduate and helicopter pilot to the powerful lesson from his father that guides him today: &amp;quot;Do you want to be right or successful?”&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;b&gt;LEARN MORE&lt;/b&gt;&lt;/p&gt;&lt;p&gt;To learn more about Intermountain Health Nevada, visit their website at &lt;a href='https://intermountainhealthcare.org/'&gt;https://intermountainhealthcare.org/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Learn more about the Cure 4 The Kids Foundation at &lt;a href='https://cure4thekids.org/'&gt;https://cure4thekids.org/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;KEYWORDS&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Intermountain Health, Childrens Hospital, NevadaHealthcare, Las Vegas, Pediatrics, Community, Healthcare Innovation, Larry Barnard, Boulder City Chamber,  The Best Dam Podcast&lt;br/&gt;&lt;br/&gt;#IntermountainHealth #ChildrensHospital #NevadaHealthcare #LasVegas #Pediatrics #Community #HealthcareInnovation #LarryBarnard #BoulderCityChamber #TheBestDamPodcast&lt;/p&gt;</description>

How Intermountain Health is Bringing World-Class Pediatric Care to Nevada In this episode of The Best Dam Podcast, Jill sits down with Larry Barnard, President of Intermountain Health's Children's Hospital of Nevada, to discuss a monumental project 40 years in the making. Larry shares the startling reality that Nevada is one of only two major metropolitan areas in the US without a standalone children's hospital and unveils Intermountain Health's plan to change that. This isn't just a story ab...

Intermountain Health,  Children's Hospital of Nevada, and World-Class Pediatric Care

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