<p>Is it a gap in the equestrian business market, or is it just not something people want? <br/><br/>Confronting question I know, but here’s the thing, I come across budding horse business owners all the time that say ‘nobody does this’ or ‘everyone needs this’. <br/><br/>Those things might be true but they are not going to bring you a single cent in sales unless people WANT the thing you’re thinking of selling. <br/><br/>In this podcast I&apos;m going to dive into the steps you need to take to work out how to establish that a new business or product idea is going to work, without throwing it out into the wind and hoping it flies.<br/><br/>You can find more out about how I help horse business owners on my website www.equinee.com.au  <br/><br/><b>Liked this podcast?<br/><br/></b><em>I would love you to leave me a review, somewhere, anywhere, your podcast player, google reviews, facebook!</em></p>