The Future of Media, Explained - from Press Gazette

Overview

Episodes

Details

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.

The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.

If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.

It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.

Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

MAY 2, 2024

The Atlantic's winning subscription strategy with CEO Nicholas Thompson

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.

CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.

Hosted on Acast. See acast.com/privacy for more information.

40 MIN

APR 18, 2024

ADHD, autism and the news business: How different minds can thrive in media

Press Gazette editor Dominic Ponsford talks about exclusive new research on the prevalence of neurodiversity in news media. He also speaks to Times Radio journalist Darryl Morris and freelance journalist Lydia Wilkins about the benefits and challenges ADHD and autistic thinkers can bring to jobs in journalism.

Hosted on Acast. See acast.com/privacy for more information.

49 MIN

MAR 28, 2024

How to make news pay on Youtube with TLDR

Founder of video news network TLDR Jack Kelly explains how he funds an 11-strong editorial team providing a serious news for younger viewers on Youtube.

The profitable publisher is funded mainly through the Youtube ad revenue split but also makes money from direct-sold sponsorship and a foray into print publishing.

Hosted on Acast. See acast.com/privacy for more information.

44 MIN

MAR 13, 2024

How The Economist is attracting younger readers with cut-price daily app

Press Gazette editor-in-chief Dominic Ponsford discusses the latest UK magazine industry circulation figures with reporter Bron Maher.

They pick out the winners and losers from the latest crop of results and also hear from Economist executive vice president Nada Arnot about how the title's cut-price daily edition Expresso achieved lift-off in 2023. She also explained why she is bullish about The Economist's headline (print and digital) circulation figures returning to growth in this election year.

Hosted on Acast. See acast.com/privacy for more information.

23 MIN

FEB 29, 2024

Online advertising - how publishers can survive a tsunami of change

Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result.

Press Gazette editor-in-chief Dominic Ponsford talks to former Business Insider editor-in-chief Jim Edwards about what is going on and how publishers should adapt to an online publishing ecosystem which is being rocked by a tsunami of disruptive change.

Hosted on Acast. See acast.com/privacy for more information.

38 MIN