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" class="jsx-3162370740">With three major London-wide local journalism launches in the last months is journalism about England's capital city bouncing back after many years of decline?
London Centric founder Jim Waterson explains how his Substack-based title has already gained thousands of paying subscribers since launching in September 2024.
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Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.
She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.
In this masterclass interview she explains how publishers can supercharge their newsletter strategy.
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Former digital development director of The Sun Paul Hood has just quit his job to study generative AI full time.
He explained why AI in the media is set to reach a tipping point in 2025 and start to fundamentally change the business. He also reveals some of the practical steps publishers should take to ensure they can capitalise on the opportunities AI presents and avoid some major pitfalls.
Sitting back and doing nothing is not an option, he says.
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The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.
They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news,
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