The Future of Media, Explained - from Press Gazette
The Future of Media, Explained - from Press Gazette

The Future of Media, Explained - from Press Gazette

New Statesman Media Group

Overview
Episodes

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Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.




Hosted on Acast. See acast.com/privacy for more information.

Recent Episodes

Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
FEB 6, 2025
Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner

Over four years at the Financial Times head of newsletters for the title Sarah Ebner has helped grow the title's number of email subscribers from 500,000 to 1.6 million.

She told Press Gazette that email newsletters are now the biggest driver of reader engagement at the FT. They are also hugely important for driving subscriber loyalty and finding new paying readers as well as providing advertising and subscription revenue in their own right.

In this masterclass interview she explains how publishers can supercharge their newsletter strategy.



Hosted on Acast. See acast.com/privacy for more information.

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26 MIN