Elevated Visibility with Nina Gibson

Product pages are a part of eCommerce websites, Shopify stores included, that is often overlooked by product-based business owners. 

When they’re just starting out and their priority is trying to get something out there and in front of people, the product pages usually get lost in the shuffle. However, when the business is already established, the product pages are a key element for continued growth.

So, join me and my amazing guest, Diana Simpson, for today’s episode of Elevated Visibility. She is the founder of Simpson’s Web Design and a Shopify expert and web strategist. 

Tune in to discover all about Shopify design as we get really specific and actually nitty gritty on Shopify product pages and how you can optimize them for conversions.

In this episode:

• From maternity leave to online business founder
• A Product Page should be made for conversion
• What to keep in mind when creating your product page
• Focus on the WHY not only on the what
• Using GIFs to make your product page stand out
• 3 tips to optimize your Shopify Product Page for this holiday season

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

If you are a product-based business owner that is getting ready to launch a new product or collection, today’s episode of Elevated Visibility is a must.

Very often I see amazing eCommerce stores’ websites that have all these great products, but they’re naming their products names that might even make sense for the brand, but they don’t have any terms people are actually searching for. 

So, today we're going to talk about product naming and exactly how to leverage SEO and keyword research to make sure that all of your products can be found in search.

In this episode:

• Create your product naming convention based on SEO
• Layer in things people are actually searching for and be specific
• Be ahead of the competition

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

I get asked what the best SEO tools for product-based businesses are all the time. So, I decided to address this in today’s episode of Elevated Visibility. It's hard to answer this question because everybody likes different things, but these are the ones that I love to use. 

Whether you are going the DIY route for your SEO, or you're just looking to up your visibility and discoverability game, I'm going to share with you my must-have tools for product-based businesses that I love to use, that I recommend for my own clients, and that are really going to help you level up when it comes to your SEO.

In this episode:

There are certain things that you need to do in order to establish yourself as a trustworthy website and business in the eyes of Google, especially as a product-based business, so your products and offers can get in front of all of the people who are looking for them and need them.

So, in today's episode of Elevated Visibility, we are going to talk about specific guidelines that you need to be following, if you are a business that wants your products and offers to be found via Google Merchant Center, whether you’re doing it the organic way or if you are advertising. 

In this episode:

• Discoverability is just as important as Visibility
• Be very clear and consistent about your business identity
• Have a robust About Us page
• Be transparent and link out to your social media profiles
• Leverage your reviews to build your online reputation
• Your website needs to be and feel professional
• Why this matters even if you aren’t vying for Google Merchant Center

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links

If you are a Shopify website owner, there’s a really high chance that your SEO efforts are being hindered by this one thing that Shopify inherently does. 

This is the #1 mistake I see happening on Shopify websites because so many product shop owners don't necessarily have a background in marketing or SEO this issue is something that most would completely miss unless they knew what they were looking for.

So, tune in to become aware of this issue. This episode might be a bit of a head-scratcher but it is 100% an eye-opener for any product-based business owners with a Shopify website.

In this episode:

• Nina Gibson Co. is niching down for product-based businesses
• The Shopify issue that’s happening unbeknownst to owners
• What a canonical URL is
• How this is probably disrupting your visibility strategy
• How to address this issue

Elevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.

Resources & Links