Key Africans Unlocked

<p><span style="color: rgb(0, 0, 0);">There are many Loeries firsts for Director Kenny Mumba, a friend of the Key Africans podcast. A first time Loeries nomination which turned into a first time Loeries win in 2022. He was also a first time attendee. The Bronze win was for a Netflix TVC he directed titled </span><span style="color: black;">THE H-TOWN Gambit under t</span><span style="color: rgb(0, 0, 0);">he </span><span style="color: black;">FILM - TV &amp; CINEMA COMMERCIALS - UP TO 90 seconds category. We caught up with Kenny to get his thoughts around the win and his impressions of the Loeries.</span></p>

<p>Influencer Marketing is not a gimmick; it's serious business. A campaign called Supper Club was nominated under the category Best Influencer Marketing Campaign at the 2022 Loeries, and we caught up with <span style="color: rgba(0, 0, 0, 0.9);">Vuyisile Dlepu, Brand Manager for Jameson Irish Whiskey and </span>Garreth van Vuuren, Founder and MD of RAPT Creative Agency (Johannesburg, Cape Town and the UK), Jameson's creative agency to discuss the work and their Loeries experience.</p><p><br></p>

<p>Brand South Africa hosted a cocktail evening for the judges at the Loeries. Respected Ad Exec Paul Middleton was there on behalf of Brand South Africa. Shortly after his speech, we had to sit-down to find out a bit more about the content from the speech and also what the mission of Brand South Africa is, particularly when it comes to partnering with influential people in the creative space.</p>

<p>This is a special edition of Key Africans Unlocked as we bring you content from the 2022 Loeries in Cape Town; the most prestigious creative festival across Africa and the Middle East. It's a space where you'll find Key Africans because the ideas that they bring to life impact millions across the world.&nbsp;We sat down with one of the speakers, New York based Monique Nelson, Chair and Chief Executive Officer of UWG as well as Kenny Mumba whose work for Netflix, a TVC titled&nbsp;THE H-TOWN GAMBIT directed by Kenny was nominated and Mr. Lanre Adisa, MD and CCO of Noah's Ark Communications and a judge at the Loeries 2022.</p>

In this first episode of the Evolution series, we spoke to Zambian director Kenny Mumba about why Africa has a new lens on the world, habits that force you to change and what the pandemic meant for him as a creative and an entrepreneur.