Marketing Like a Mother
Marketing Like a Mother

Marketing Like a Mother

Olivia Radcliffe

Overview
Episodes

Details

A podcast for mom entrepreneurs who want to grow a thriving business while navigating the beautiful chaos of motherhood. Whether you're squeezing in work during naptime or stealing a few moments of focus while Bluey entertains, this show is here to help you build a business and life you love - without sacrificing your sanity. Each episode features step-by-step strategies, actionable tips, and inspiring guest interviews to help you market smarter, not harder. If you're asking questions like: - How do I attract clients without working 24/7? - What's the best way to grow my business with limited time? - Can I really balance it all without burning out? Then you're in the right place! Hit play and let's make your big dreams doable!

marketinglikeamother.substack.com

Recent Episodes

#185 - HOLIDAY HIT #1: Get more done with this 3-line task list
DEC 3, 2025
#185 - HOLIDAY HIT #1: Get more done with this 3-line task list
<p><strong>It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.</strong></p><p><strong>Ready to see what’s first up in the series? 👇</strong></p><p>Ever sat down for a precious 15 minutes of <em>actual</em> quiet to work on your business… and suddenly your brain goes full toddler-in-a-candy-store?</p><p><em>Do I check email? Make a reel? Take a nap? Start a whole new business??</em></p><p>Yeah. Same.</p><p>In this episode of <em>Marketing Like a Mother</em>, I’m pulling back the curtain on the simple 3-line task list I use when time is tight, the pressure is high, and I need to actually <em>get things done</em> without spiraling into overwhelm.</p><p>This isn’t a productivity hack or a pretty printable… It’s a practice I use daily to turn “cracks of time” into true business momentum.</p><p><strong>Here’s what you’ll learn:</strong></p><p>The exact 3 prompts I use to prioritize my to-do list (they take 30 seconds, promise)</p><p>What to focus on when you need money <em>now</em> vs. long-term growth</p><p>Why most to-do lists make us feel like failures (and how to fix it)</p><p>How I booked a client in 3 minutes—while my son finished his math worksheet</p><p>If you’ve ever sat at your desk and frozen up (or defaulted to inbox doom-scrolling), this one’s for you.</p><p>🎧 Listen now here or on your favorite podcast platform!</p><p>✨ It’s time to stop trying to do <em>everything</em>—and start doing the <em>right</em> things. One tiny task at a time.</p><p>---</p><p><strong>Additional Resources</strong></p><p>Join my free Skool community, <a target="_blank" href="https://www.skool.com/everyday-magic-makers-2909">The Cold Coffee Club</a>: https://www.skool.com/everyday-magic-makers-2909</p><p>Browse more support at <a target="_blank" href="https://www.thebluebellgroup.com">thebluebellgroup.com</a></p><p>👉 <a target="_blank" href="https://www.thebluebellgroup.com/10-chatgpt-uses-for-mom-entrepreneurs">Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs </a> (https://www.thebluebellgroup.com/freebie-library)</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>
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11 MIN
#184 - Choosing Your Own Path to Motherhood, Independence, and Legacy
NOV 25, 2025
#184 - Choosing Your Own Path to Motherhood, Independence, and Legacy
<p>In this episode of <em>Marketing Like a Mother</em>, I sit down with Candice Katherine, founder of Keep Him Media and host of the <em>Single Mom Mindset</em> podcast, for a raw, honest conversation about choosing a non-traditional path to motherhood, business, and personal power.</p><p>Candice opens up about her journey into single motherhood by choice — from navigating separation to intentionally conceiving her second child via donor — and how that decision became a catalyst for her mission: helping women feel confident, clear, and grounded in building families and lives on their own terms.</p><p>Together, we explore what it really means to question the “default life script” and choose something more aligned, even when it feels uncomfortable, misunderstood, or radically different from societal expectations.</p><p>What We Talk About</p><p>We dive into:</p><p>* Candice’s path into single motherhood by choice and what led her to make that decision</p><p>* Untangling shame, judgment, and fear around choosing an unconventional family structure</p><p>* The difference between being a “single mom” and a “solo mom” — and why labels only matter if they serve you</p><p>* How independence and partnership can coexist without women abandoning themselves</p><p>* Reclaiming identity, worth, and voice as a mother and entrepreneur</p><p>* What legacy truly means when rooted in authenticity and self-trust</p><p>* The emotional and logistical realities of building a business while raising kids</p><p>This episode is a beautiful reminder that you don’t need to live by anyone else’s blueprint. You’re allowed to choose differently. You’re allowed to want more. And you’re allowed to define what motherhood, success, and legacy look like for you.</p><p>Connect with Candice Katherine</p><p>* <strong>Instagram:</strong> <a target="_blank" href="https://www.instagram.com/candicekatherine/">https://www.instagram.com/candicekatherine/</a></p><p>* <strong>TikTok:</strong> <a target="_blank" href="https://www.tiktok.com/@candicekatherine">https://www.tiktok.com/@candicekatherine</a></p><p>* <strong>YouTube:</strong> <a target="_blank" href="https://www.youtube.com/@candice.katherine">https://www.youtube.com/@candice.katherine</a></p><p>* <strong>Podcast:</strong> <em>Single Mom Mindset</em></p><p>* <strong>Freebie:</strong> Your 10-Step SMBC Clarity Checklist: <a target="_blank" href="https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklist">https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklist</a></p><p>If you’ve ever felt torn between who you’re “supposed” to be and who you actually are…This conversation is going to land right where it needs to.</p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>
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36 MIN
#183 - Quiet Season? Here’s Why Nobody’s Buying — and How to Fix It Without Burning Everything Down
NOV 18, 2025
#183 - Quiet Season? Here’s Why Nobody’s Buying — and How to Fix It Without Burning Everything Down
<p>If you’ve ever hit a season where sales feel… quiet? Like painfully, echo-ey, “is anybody out there?” quiet?</p><p>Friend, you are <em>so</em> not alone. And more importantly: <strong>nothing is wrong with you or your business.</strong></p><p>In this Quick Win Mini episode, I’m breaking down the <em>real</em> reasons sales slow down - and the three simple things to check before you spiral into “my whole funnel is broken” territory. Because most of the time? Your business doesn’t need a rebuild. It just needs a tiny tune-up.</p><p>And I also cover what to do if you feel like you don’t even have anything to sell right now (spoiler: you absolutely do).</p><p>Here’s What You’ll Learn in This Episode:</p><p>* Why slow sales aren’t personal — and what they <em>actually</em> mean</p><p>* The first thing to check when nobody’s buying</p><p>* How to talk about your offer so people instantly “get it”</p><p>* The simple shift that helps your audience see the <em>value</em> and the “why now” behind what you sell</p><p>* What a “quiet pipeline” really is — and why it’s not the emergency it feels like</p><p>* How to re-warm your audience fast (with low-effort, high-impact actions)</p><p>* What to do when you think “I don’t have anything to sell right now” (you do!)</p><p>* The mindset reframe that instantly takes the pressure off slow seasons</p><p>* Your Quick Win Challenge to get momentum flowing again this week</p><p>Resources Mentioned</p><p>* Book your free Game Plan Call: <a target="_blank" href="https://www.thebluebellgroup.com/gameplan"><strong>https://www.thebluebellgroup.com/gameplan</strong></a></p><p>* </p><p>If you’ve been feeling the sting of slow sales, take a breath, grab your coffee, and listen in. You’re closer to momentum than you think — and you don’t have to figure it out alone. </p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>
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9 MIN
#182 - From Music Industry to Mompreneur: The Story Behind Happy Mango
NOV 12, 2025
#182 - From Music Industry to Mompreneur: The Story Behind Happy Mango
<p>What happens when a successful music industry executive leaves a thriving career at Atlantic Records to build a business that helps moms live more sustainably?</p><p>In this episode, I sit down with <strong>Phnewfula Frederiksen</strong>, founder of <strong>Happy Mango</strong>, a modern eco-friendly baby boutique designed to make pregnancy and parenting easier, healthier, and a whole lot more supported.</p><p>After 20 years in the music industry working with labels like Interscope, Warner Brothers, and Atlantic Records, Phnewfula traded late-night album releases for late-night feedings—and built a business that filled a gap she saw firsthand as a new mom: a one-stop shop where parents could get non-toxic, eco-conscious products <em>and</em> trustworthy guidance from people who truly get it</p><p>Here’s What You’ll Learn</p><p>* How Phnewfula made the bold leap from the music business to motherhood and entrepreneurship.</p><p>* The importance of building a business around <em>information and integrity</em> instead of trends.</p><p>* What it really looks like to balance being a single mom, running a retail shop, and managing a growing online store</p><p>* The biggest lessons she learned from opening—and later closing—her first store, from math to mindset to money management</p><p>* How she pivoted Happy Mango during tough seasons and turned private appointments into a more profitable, personal experience for her customers</p><p>* Why starting before you’re “ready” might be the most important entrepreneurial skill you’ll ever learn</p><p>Connect with Phnewfula Frederiksen</p><p>* <strong>Website:</strong> <a target="_blank" href="https://shophappymango.com">https://shophappymango.com</a></p><p>* <strong>Instagram:</strong> <a target="_blank" href="https://www.instagram.com/shophappymango/">@shophappymango</a></p><p>* <strong>TikTok:</strong> <a target="_blank" href="https://www.tiktok.com/@shophappymango">@shophappymango</a></p><p>* <strong>Facebook:</strong> <a target="_blank" href="https://www.facebook.com/shophappymango">facebook.com/shophappymango</a></p><p>This conversation is full of wisdom, laughter, and honest behind-the-scenes moments that every mom entrepreneur can relate to.</p><p>If you’ve ever wondered what it takes to build a business rooted in purpose and heart, this episode will remind you that the best brands start with the courage to begin—long before everything feels “ready.” 💛</p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>
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42 MIN
#181 - Your 3 Visibility Anchors: How to Stay Consistent Without Burning Out
NOV 5, 2025
#181 - Your 3 Visibility Anchors: How to Stay Consistent Without Burning Out
<p>If visibility is one of those things you know you <em>should</em> be doing—but every week feels like starting from scratch—this episode is for you.</p><p>In this Quick Win Mini Episode, I’m sharing my simple 3-step system to help you stay visible, grow your business, and keep your audience engaged <em>without</em> burning out or living on your phone.</p><p>These are what I call your <strong>Visibility Anchors</strong>—three repeatable, low-effort habits that keep your business alive and breathing, even when life gets busy (because let’s be honest… when isn’t it? 😜).</p><p>I’ll walk you through exactly what your anchors should be, how to implement them, and why simplifying your visibility strategy might just be the thing that helps you grow faster <em>and</em> feel lighter.</p><p>Here’s What You’ll Learn</p><p>* The real reason your visibility efforts keep “drifting” and how to stop it for good.</p><p>* The 3 Visibility Anchors that create consistent momentum in your business.</p><p>* How to show up online without burning out or getting lost in the algorithm game.</p><p>* Why less visibility can actually lead to <em>more</em> growth (and how to do it strategically).</p><p>* A simple mindset shift that helps you finally stop feeling behind.</p><p>By the end of this episode, you’ll have a permission slip to stop doing <em>everything</em> and instead focus on what really matters.</p><p>Resources & Links Mentioned</p><p>* Book your free coaching session: <a target="_blank" href="https://www.thebluebellgroup.com/gameplan">https://www.thebluebellgroup.com/gameplan</a></p><p>* The Visibility Flywheel episode: </p><p>If you’re ready to stop spinning your wheels and start building consistent visibility that actually fits your life—you’re going to love this one.</p><p>Grab your tea, your planner, and let’s map out your 3 Visibility Anchors together. </p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>
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11 MIN