Marketing Like a Mother

<p><strong>It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.</strong></p><p><strong>Ready to see what’s next up in the series? 👇</strong></p><p>What if you don’t <em>have</em> to be the loudest person in the room to have a thriving business? In this episode of <em>Marketing Like a Mother</em>, I’m chatting with sales page copywriter and author <strong>Nicole Kepic</strong> about how introverts can market themselves in a way that feels natural, not draining. </p><p>Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a <em>superpower</em> in marketing. </p><p>If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out <em>your</em> way.</p><p><strong>Key Takeaways:</strong></p><p>* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an <em>advantage</em>.</p><p>* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.</p><p>* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.</p><p>* You <em>don’t</em> have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.</p><p>* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!</p><p>Links From the Episode:</p><p>* <a target="_blank" href="http://www.nicolekepic.com">Nicole’s website</a></p><p>* <a target="_blank" href="http://www.nicolekepic.com/freebie">FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page</a></p><p>* <a target="_blank" href="https://www.linkedin.com/in/nicolekepic/">Nicole’s LinkedIn</a></p><p>* <a target="_blank" href="https://www.instagram.com/nkcopywriting/">Nicole’s Instagram</a></p><p>* <a target="_blank" href="https://www.facebook.com/nicole.kepic">Nicole’s Facebook</a></p><p>* <a target="_blank" href="https://www.nicolekepic.com/book">Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business</a></p><p>* <a target="_blank" href="https://holdmyjuiceboxbook.com/">Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the Doubters</a></p><p>Loved this episode? Share it with a fellow introvert who needs to hear this!</p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>

<p><strong>It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.</strong></p><p><strong>Ready to see what’s next up in the series? 👇</strong>How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom?</p><p>In this episode of <em>Marketing Like a Mother</em>, I sit down with <strong>Rachel Pedersen</strong>—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom.</p><p>Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently.</p><p>What You’ll Learn in This Episode</p><p>* Why imperfect, rapid action often beats waiting for the “perfect” mindset.</p><p>* The surprising routines Rachel used to build consistency in the early days.</p><p>* How to overcome fear of visibility and rejection by reframing your focus.</p><p>* Why messy daily action is actually mini exposure therapy for entrepreneurs.</p><p>* The truth about balancing motherhood, homeschooling, and running multiple businesses.</p><p>Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent.</p><p><strong>Resources & Links Mentioned in This Episode:</strong></p><p>* <a target="_blank" href="https://rachelpedersen.com/">Rachel’s blog + resources</a></p><p>* <a target="_blank" href="https://youtu.be/uTmhTkeKUyo?feature=shared">Rachel’s Viral Framework on YouTube</a></p><p>* <a target="_blank" href="https://a.co/d/bLuFY58"><em>Unfiltered</em></a><a target="_blank" href="https://a.co/d/bLuFY58"> by Rachel Pedersen</a> </p><p>* <a target="_blank" href="https://www.instagram.com/themrspedersen/">Follow Rachel on Instagram</a></p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>

<p><strong>It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.</strong></p><p><strong>Ready to see what’s first up in the series? 👇</strong></p><p>Ever sat down for a precious 15 minutes of <em>actual</em> quiet to work on your business… and suddenly your brain goes full toddler-in-a-candy-store?</p><p><em>Do I check email? Make a reel? Take a nap? Start a whole new business??</em></p><p>Yeah. Same.</p><p>In this episode of <em>Marketing Like a Mother</em>, I’m pulling back the curtain on the simple 3-line task list I use when time is tight, the pressure is high, and I need to actually <em>get things done</em> without spiraling into overwhelm.</p><p>This isn’t a productivity hack or a pretty printable… It’s a practice I use daily to turn “cracks of time” into true business momentum.</p><p><strong>Here’s what you’ll learn:</strong></p><p>The exact 3 prompts I use to prioritize my to-do list (they take 30 seconds, promise)</p><p>What to focus on when you need money <em>now</em> vs. long-term growth</p><p>Why most to-do lists make us feel like failures (and how to fix it)</p><p>How I booked a client in 3 minutes—while my son finished his math worksheet</p><p>If you’ve ever sat at your desk and frozen up (or defaulted to inbox doom-scrolling), this one’s for you.</p><p>🎧 Listen now here or on your favorite podcast platform!</p><p>✨ It’s time to stop trying to do <em>everything</em>—and start doing the <em>right</em> things. One tiny task at a time.</p><p>---</p><p><strong>Additional Resources</strong></p><p>Join my free Skool community, <a target="_blank" href="https://www.skool.com/everyday-magic-makers-2909">The Cold Coffee Club</a>: https://www.skool.com/everyday-magic-makers-2909</p><p>Browse more support at <a target="_blank" href="https://www.thebluebellgroup.com">thebluebellgroup.com</a></p><p>👉 <a target="_blank" href="https://www.thebluebellgroup.com/10-chatgpt-uses-for-mom-entrepreneurs">Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs </a> (https://www.thebluebellgroup.com/freebie-library)</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>

<p>In this episode of <em>Marketing Like a Mother</em>, I sit down with Candice Katherine, founder of Keep Him Media and host of the <em>Single Mom Mindset</em> podcast, for a raw, honest conversation about choosing a non-traditional path to motherhood, business, and personal power.</p><p>Candice opens up about her journey into single motherhood by choice — from navigating separation to intentionally conceiving her second child via donor — and how that decision became a catalyst for her mission: helping women feel confident, clear, and grounded in building families and lives on their own terms.</p><p>Together, we explore what it really means to question the “default life script” and choose something more aligned, even when it feels uncomfortable, misunderstood, or radically different from societal expectations.</p><p>What We Talk About</p><p>We dive into:</p><p>* Candice’s path into single motherhood by choice and what led her to make that decision</p><p>* Untangling shame, judgment, and fear around choosing an unconventional family structure</p><p>* The difference between being a “single mom” and a “solo mom” — and why labels only matter if they serve you</p><p>* How independence and partnership can coexist without women abandoning themselves</p><p>* Reclaiming identity, worth, and voice as a mother and entrepreneur</p><p>* What legacy truly means when rooted in authenticity and self-trust</p><p>* The emotional and logistical realities of building a business while raising kids</p><p>This episode is a beautiful reminder that you don’t need to live by anyone else’s blueprint. You’re allowed to choose differently. You’re allowed to want more. And you’re allowed to define what motherhood, success, and legacy look like for you.</p><p>Connect with Candice Katherine</p><p>* <strong>Instagram:</strong> <a target="_blank" href="https://www.instagram.com/candicekatherine/">https://www.instagram.com/candicekatherine/</a></p><p>* <strong>TikTok:</strong> <a target="_blank" href="https://www.tiktok.com/@candicekatherine">https://www.tiktok.com/@candicekatherine</a></p><p>* <strong>YouTube:</strong> <a target="_blank" href="https://www.youtube.com/@candice.katherine">https://www.youtube.com/@candice.katherine</a></p><p>* <strong>Podcast:</strong> <em>Single Mom Mindset</em></p><p>* <strong>Freebie:</strong> Your 10-Step SMBC Clarity Checklist: <a target="_blank" href="https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklist">https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklist</a></p><p>If you’ve ever felt torn between who you’re “supposed” to be and who you actually are…This conversation is going to land right where it needs to.</p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>

<p>If you’ve ever hit a season where sales feel… quiet? Like painfully, echo-ey, “is anybody out there?” quiet?</p><p>Friend, you are <em>so</em> not alone. And more importantly: <strong>nothing is wrong with you or your business.</strong></p><p>In this Quick Win Mini episode, I’m breaking down the <em>real</em> reasons sales slow down - and the three simple things to check before you spiral into “my whole funnel is broken” territory. Because most of the time? Your business doesn’t need a rebuild. It just needs a tiny tune-up.</p><p>And I also cover what to do if you feel like you don’t even have anything to sell right now (spoiler: you absolutely do).</p><p>Here’s What You’ll Learn in This Episode:</p><p>* Why slow sales aren’t personal — and what they <em>actually</em> mean</p><p>* The first thing to check when nobody’s buying</p><p>* How to talk about your offer so people instantly “get it”</p><p>* The simple shift that helps your audience see the <em>value</em> and the “why now” behind what you sell</p><p>* What a “quiet pipeline” really is — and why it’s not the emergency it feels like</p><p>* How to re-warm your audience fast (with low-effort, high-impact actions)</p><p>* What to do when you think “I don’t have anything to sell right now” (you do!)</p><p>* The mindset reframe that instantly takes the pressure off slow seasons</p><p>* Your Quick Win Challenge to get momentum flowing again this week</p><p>Resources Mentioned</p><p>* Book your free Game Plan Call: <a target="_blank" href="https://www.thebluebellgroup.com/gameplan"><strong>https://www.thebluebellgroup.com/gameplan</strong></a></p><p>* </p><p>If you’ve been feeling the sting of slow sales, take a breath, grab your coffee, and listen in. You’re closer to momentum than you think — and you don’t have to figure it out alone. </p><p></p><p></p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://marketinglikeamother.substack.com?utm_medium=podcast&#38;utm_campaign=CTA_1">marketinglikeamother.substack.com</a>