Ever feel like you're stuck doing ALL the things in your business, trying to help everyone, and getting nowhere fast? You're not alone!Today I'm chatting with Mallika Malhotra, an absolute powerhouse brand strategist who's worked with massive brands like L'Oréal and Oil of Olay. After two decades in corporate advertising, she now helps women entrepreneurs build six-figure brands and become industry leaders (without the constant hustle or living on social media).Mallika opened up about her own journey from having what she calls a "junk drawer business" (doing photography, strategy, Instagram workshops - you name it!) to niching down and totally transforming her business. Now she uses her signature Bullseye Branding Formula to help clients get crystal clear on their message, carve out their power niche, and stand out as the go-to expert in their industry.In this episode, we dig into:Why you need to stop trying to please everyone (seriously, stop!)How to figure out your brand story before dropping cash on pretty logosThe secret to standing out in your overcrowded marketWhy being a specialist lets you charge premium prices How to leverage your personal story to connect with your ideal clientsWant to connect with Mallika?Website: http://www.thebrandceo.comInstagram: @thebrandceoFacebook: https://www.facebook.com/thebrandceoFollow me on Instagram @rebelenergycoaching https://www.instagram.com/rebelenergycoaching/REBEL ENERGY ACADEMY IS NOW ENROLLING!https://bit.ly/RebelEnergyAppCheck out our FREE training 3 Days to VAhttps://bit.ly/join3daystovaMusic credit: Bouncin’ Back by Reaktor Productions