Business-First Creatives

Wouldn't it be nice to automate 80% of your client communication, while still sending personalized emails and booking high-ticket clients? That’s exactly what Geneviève Masioni did after going through my program, Email Like You Mean It!Today, Geneviève is joining me to break down how she revamped her entire client communication system using the exact tools, templates, and strategies I teach inside the course.She went from rewriting the same messages and manually sending reminders to a streamlined, personality-driven system that books, upsells, and collects testimonials without her lifting a finger.Mentioned in this EpisodeEmail Like You Mean ItConnect with GenevièveWebsite: genevievemasioni.com/enLinkedIn: linkedin.com/in/genevieve-masioni/Free 15-min audit: genevievemasioni.com/colie

If you still think that a system for booking and onboarding new clients has to be complicated, this is the episode for you. What if you could take a potential client from inquiry to payment in under five minutes? In this episode, I sit down my copywriter Kara Duncan to show exactly how a fast, thoughtful, and human booking process changed her business.You’ll hear how a simple CRM, a quick Loom video, and thoughtful follow-up emails turned missed opportunities into the fastest payment she’s ever received. The best part? No sales calls required.Find It Quickly:00:25 - Welcome Kara Duncan00:52 - The Five-Minute Booking Process02:01 - Client Communication: The Key to Success05:21 - Enhancing Proposals with Loom Videos14:17 - The Importance of Follow-Up Emails22:11 - The Importance of Detailed Proposals23:22 - The Power of Loom Videos23:58 - Overcoming Sales Call Challenges24:57 - Effective Client Communication26:07 - The Value of Personalized Videos27:41 - Sales Calls vs. Video Proposals28:54 - Client Communication Strategies32:32 - The Five-Minute Booking Process39:53 - Reassuring Clients Post-PaymentMentioned in this Episode:Email Like You Mean ItEpisode 39 of The Kara Report: How to Create One (+ More Tips to SIMPLIFY Your Life With Your CRM) with Colie JamesEpisode 14 of The System for Everything: The System for Keeping It Personal (Even When It’s Prewritten) with Colie JamesEpisode 123 of Business-First Creatives: 3 Videos to Create for Your Client Experience Right Now (Video Visibility Series)Connect with Kara:Website: thekarareport.comPodcast: thekarareport.com/podcastInstagram: instagram.com/thekarareport

If you think the key to business growth is chasing website stats, are you considering the fact that those numbers may not tell the full story? In this episode, metrics and data specialist Zoë Dew shares how tracking behaviors, not just clicks, can transform your revenue and clarity.Zoë explains how she helps creative entrepreneurs grow by using data already sitting in their business, and not by chasing fleeting “industry-standard” metrics. We dig into the four core behaviors that predict sales and how to start tracking them, even if you hate spreadsheets.Find It Quickly00:42 - Meet Zoe01:18 - The Importance of Data and Metrics02:25 - Behavior-Driven Business Strategies02:57 - Tracking and Analyzing Business Activities04:53 - The Four Key Business Behaviors06:15 - Email Marketing Insights07:44 - Compounding Visibility and Customer Journey09:36 - Effective Email Strategies19:28 - Growing and Managing Your Email List20:57 - Collaborations and Ads for List Growth22:26 - The Creator Network Experience24:34 - Challenges of List Growth and Audience Size25:18 - Importance of Data-Driven Decisions26:20 - Tracking and Analyzing Audience Behavior31:23 - Tools for Tracking Website and Sales Data33:49 - Understanding Customer Behavior and Sales Patterns37:49 - Re-engaging Potential Customers44:16 - The Power of Consistent MessagingMentioned in this EpisodeZero Google Moment of TruthCeels Lockley - Email ParadeGoogle AnalyticsMicrosoft ClarityHotjarHannah Isted - 10 Minute MarketingConnect with ZoëWebsite: zoedew.comInstagram: instagram.com/zoerdew Threads: threads.com/@zoerdewHabit Tracker: zoedew.com/business-first-creatives

Do you dread the word launch, because you think that "doors open/doors close” structure feels icky? We're flipping the script in today's episode with Samantha Hoillett! She's showing us how to build urgency into our launches that doesn’t feel pushy, but it does feel aligned.Listen in as we explore what urgency normally means in marketing, why so many of us do it the usual way (limited spots, price‑going‑up soon, and hurry), and then how you can shift into urgency rooted in your client’s real internal motivations, not just your business timetable.Find It Quickly00:24 - The Ickiness of Traditional Launches00:59 - Introducing Samantha and the Concept of Urgency01:08 - Redefining Urgency in Marketing02:03 - The Evolution of Online Courses05:12 - Internal vs. External Urgency09:40 - The Importance of Clear Messaging14:36 - Balancing Pain Points and Results19:35 - Diagnosing Business Problems24:42 - High Converting Proposals: The First Win26:01 - The Importance of Micro Wins27:37 - Documenting Client Journeys29:44 - Value Stacking and Communicating Results33:21 - Email Marketing Strategies40:16 - Personalizing Email CampaignsMentioned in this EpisodeUrgency on Evergreen: samanthahoilett.com/urgency-on-evergreenUrgency Upgrade: samanthahoilett.com/urgency-upgrade-2026Connect with SamanthaWebsite: samanthahoilett.comInstagram: instagram.com/samanthahoilett.writesYoutube: youtube.com/@samanthahoilettTheads: threads.com/@samanthahoilett.writes

What if you could create just one piece of content and let it do the work of fifty? That’s exactly what we’re unpacking in today’s episode. Latesha Lynch joins us in today's episode to introduce us to her concept of inception marketing—the idea that you don’t need a million pieces of content to drive engagement, conversions, and trust. Through smart structure and intentional seeding, one high-value piece can become the engine of your entire ecosystem.Find It Quickly00:50 - The Social Media Exodus01:27 - Inception Marketing Explained02:12 - Balancing Motherhood and Business05:07 - Inception Marketing Strategies09:12 - Content Organization and AI Tools11:59 - Adapting Marketing to Different Channels15:39 - Understanding Different Buyer Types18:10 - Content Consumption Habits18:37 - The Importance of Guiding Your Audience18:45 - The Shift from Blogging to Social Media19:19 - Seeding Content Across Platforms20:32 - Planning Your Marketing Strategy21:27 - Setting Up Core Content22:44 - Connecting Content for Better Engagement23:42 - Creating and Tracking Content26:50 - Balancing Marketing and Sales30:12 - Engaging with Your Audience32:28 - Tools and Tips for Effective MarketingMentioned in this EpisodeContent Organization HubSegmentation EpisodeConnect with Lateshahermarketingcoach.cominstagram.com/hermarketingcoachlinkedin.com/in/lateshalynch