<div>Professor Rosie McEachan is leading one of the most exciting research projects in Britain - the Born In Bradford study.<br>
<br>
It's one of the largest research studies in the world, tracking the lives of over 30,000 Bradfordians to discover what factors most influence health and well-being. In particular, they are focussing on how genetic, nutritional, environmental, behavioural and social factors impact health and development during childhood and, subsequently, adult life. <br>
<br>
Thanks to the study, Bradford has already seen the creation of Clean Air Zones, areas with limited traffic, and investment in green spaces. <br>
<br>
Professor McEachan is the Director of the Born in Bradford Research programme. She is an experienced behavioural scientist with particular expertise in developing and evaluating complex interventions. <br>
<br>
Season 5 of the We Society Podcast from the Academy of Social Sciences tackles the big questions through a social science lens. Throughout this series, you'll be hearing some of the best ideas to shape the way we live.<br>
<br>
Hosted by journalist and Academy President Will Hutton, we interview some of Britain’s top social scientists and public figures from across the globe to explore their evidence-led solutions to society’s most pressing problems.<br>
<br>
Don't want to miss an episode? Follow the We Society on your favourite podcast platform and you can email us on [email protected] and tell us who we should be speaking to or follow us on X <a href="https://twitter.com/AcadSocSciences">https://twitter.com/AcadSocSciences</a> <br>
<br>
Find out more about the Academy of Social Sciences here:<a href="https://acss.org.uk/"> https://AcSS.org.uk<br>
</a><br>
<br>
<br>
</div>
