<description>&lt;p&gt;What makes a brand spend $8&amp;ndash;10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

The Martha Stewart Podcast

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The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham

FEB 18, 202631 MIN
The Martha Stewart Podcast

The $10 Million Gamble: Inside Super Bowl Advertising with PepsiCo’s Mark Kirkham

FEB 18, 202631 MIN

Description

What makes a brand spend $8–10 million for 30 seconds of airtime? Martha sits down with PepsiCo Beverage CMO Mark Kirkham to reveal how Super Bowl ads are conceived, measured, and transformed into cultural moments that last far beyond game day.See omnystudio.com/listener for privacy information.