<description>In this special episode, Thor is joined by &lt;a href="https://www.linkedin.com/in/ross-dempsey-35b2b835/" target="_blank" rel="noreferrer noopener"&gt;Ross Dempsey&lt;/a&gt;, Director of Insight Engagement Services at &lt;a href="https://www.stravito.com/" target="_blank" rel="noreferrer noopener"&gt;Stravito&lt;/a&gt; and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.&lt;br /&gt;&lt;br /&gt;Listen to the end for an exciting announcement about what the podcast has in-store for 2025.</description>

In this special episode, Thor is joined by https://www.linkedin.com/in/ross-dempsey-35b2b835/, Director of Insight Engagement Services at https://www.stravito.com/ and former head of Burberry’s award-winning insights engagement program. They explore...

In this special episode, Thor is joined by <a href="https://www.linkedin.com/in/ross-dempsey-35b2b835/" target="_blank" rel="noreferrer noopener">Ross Dempsey</a>, Director of Insight Engagement Services at <a href="https://www.stravito.com/" target="_blank" rel="noreferrer noopener">Stravito</a> and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come. Listen to the end for an exciting announcement about what the podcast has in-store for 2025.

2024 Year in Review

<description>It’s well-known that insights can offer companies competitive advantage – but what about &lt;i&gt;collaborative advantage?&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;In this episode, &lt;a href="https://www.linkedin.com/in/maryellen-mantyla-6319582b/overlay/about-this-profile/" target="_blank" rel="noreferrer noopener"&gt;Maryellen Mantyla&lt;/a&gt;, Consumer Insights Manager at &lt;a href="https://www.eastman.com/en" target="_blank" rel="noreferrer noopener"&gt;Eastman&lt;/a&gt;, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.&lt;br /&gt;&lt;br /&gt;We also discuss: &lt;ul&gt;&lt;li&gt;Maryellen’s approach to insights, based on a multi-layered analysis.&lt;/li&gt;&lt;li&gt;The importance of clear and attractive visualization of insights to compel diverse audiences.&lt;/li&gt;&lt;li&gt;Why insights professionals need to resist the urge to soften findings—and present the full story instead.&lt;/li&gt;&lt;/ul&gt;</description>

It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage?

In this episode, https://www.linkedin.com/in/maryellen-mantyla-6319582b/overlay/about-this-profile/, Consumer Insights Manager at...

It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage? In this episode, <a href="https://www.linkedin.com/in/maryellen-mantyla-6319582b/overlay/about-this-profile/" target="_blank" rel="noreferrer noopener">Maryellen Mantyla</a>, Consumer Insights Manager at <a href="https://www.eastman.com/en" target="_blank" rel="noreferrer noopener">Eastman</a>, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry. We also discuss: <ul><li>Maryellen’s approach to insights, based on a multi-layered analysis.</li><li>The importance of clear and attractive visualization of insights to compel diverse audiences.</li><li>Why insights professionals need to resist the urge to soften findings—and present the full story instead.</li></ul>

Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman

<description>&lt;i&gt;Insights are nuggets of truth about the world or ourselves.&lt;/i&gt;&lt;br /&gt;&lt;i&gt;&lt;/i&gt;&lt;br /&gt;But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.&lt;br /&gt;&lt;br /&gt;In this episode, we’re joined by &lt;a href="https://www.linkedin.com/in/patrickalcantara/" target="_blank" rel="noreferrer noopener"&gt;Patrick Alcantara&lt;/a&gt;, Strategic Customer Insights Lead (UK &amp;amp; Ireland) at &lt;a href="https://www.axa.com/" target="_blank" rel="noreferrer noopener"&gt;AXA&lt;/a&gt;, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.&lt;br /&gt;&lt;br /&gt;We also cover:&lt;ul&gt;&lt;li&gt;Why the best insights come from combining technical expertise with emotional intelligence.&lt;/li&gt;&lt;li&gt;How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.&lt;/li&gt;&lt;li&gt;The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.&lt;/li&gt;&lt;/ul&gt;</description>

Insights are nuggets of truth about the world or ourselves.

But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.

In this episode, we’re joined by...

Insights are nuggets of truth about the world or ourselves. But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings. In this episode, we’re joined by <a href="https://www.linkedin.com/in/patrickalcantara/" target="_blank" rel="noreferrer noopener">Patrick Alcantara</a>, Strategic Customer Insights Lead (UK &amp; Ireland) at <a href="https://www.axa.com/" target="_blank" rel="noreferrer noopener">AXA</a>, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change. We also cover:<ul><li>Why the best insights come from combining technical expertise with emotional intelligence.</li><li>How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in.</li><li>The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.</li></ul>

Changing Minds and Winning Hearts with Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland) at AXA

<description>Is data the new oil?&lt;br /&gt;&lt;br /&gt;In this episode, we welcome &lt;a href="https://www.linkedin.com/in/dforeman/" target="_blank" rel="noreferrer noopener"&gt;Dan Foreman&lt;/a&gt;, insights entrepreneur and former president of &lt;a href="https://esomar.org/" target="_blank" rel="noreferrer noopener"&gt;ESOMAR&lt;/a&gt;, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.&lt;br /&gt;&lt;br /&gt;We also discuss: &lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;How the insights industry would look if it were built today&lt;/li&gt;&lt;li&gt;Why data is so valuable&lt;/li&gt;&lt;li&gt;The importance of spending time outside the insights space &lt;/li&gt;&lt;li&gt;How to use a data curation approach to build customer affinity&lt;/li&gt;&lt;/ul&gt;</description>

Is data the new oil?

In this episode, we welcome https://www.linkedin.com/in/dforeman/, insights entrepreneur and former president of https://esomar.org/, who shares his thoughts on what makes data, and by extension insights professionals, so...

Is data the new oil? In this episode, we welcome <a href="https://www.linkedin.com/in/dforeman/" target="_blank" rel="noreferrer noopener">Dan Foreman</a>, insights entrepreneur and former president of <a href="https://esomar.org/" target="_blank" rel="noreferrer noopener">ESOMAR</a>, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world. We also discuss:  <ul><li>How the insights industry would look if it were built today</li><li>Why data is so valuable</li><li>The importance of spending time outside the insights space </li><li>How to use a data curation approach to build customer affinity</li></ul>

The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR

<description>As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?&lt;br /&gt;&lt;br /&gt;To tackle these pressing issues—and raise even more—we’re joined by &lt;a href="https://www.linkedin.com/in/febroniaruocco?utm_source=share&amp;amp;utm_campaign=share_via&amp;amp;utm_content=profile&amp;amp;utm_medium=ios_app" target="_blank" rel="noreferrer noopener"&gt;Febronia Ruocco&lt;/a&gt;, Global Strategic Insights &amp;amp; Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.&lt;br /&gt;&lt;br /&gt;We also discuss: &lt;ul&gt;&lt;li&gt;Why effective stakeholder management and communication are more essential than ever&lt;/li&gt;&lt;li&gt;Broader implications of AI in the insights industry&lt;/li&gt;&lt;li&gt;The importance of starting every project with commercial impact in focus&lt;/li&gt;&lt;/ul&gt;</description>

As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?

To tackle these pressing issues—and raise even...

As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data? To tackle these pressing issues—and raise even more—we’re joined by <a href="https://www.linkedin.com/in/febroniaruocco?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app" target="_blank" rel="noreferrer noopener">Febronia Ruocco</a>, Global Strategic Insights &amp; Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses. We also discuss: <ul><li>Why effective stakeholder management and communication are more essential than ever</li><li>Broader implications of AI in the insights industry</li><li>The importance of starting every project with commercial impact in focus</li></ul>

Using AI to Unlock the Business Potential of Insights with Febronia Ruocco, Global Strategic Insights & Analytics Director & Executive Coach

Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.

Insights are integral to the growth of your business.

Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers.

Every episode, we...

The Consumer Insights Podcast

Details

Recent Episodes