<description>&lt;p&gt;In this episode, we meet the wonderful Hope Chauland, PMM Career Coach &amp;amp; Consultant, and ex-Senior Manager at Microsoft. &lt;/p&gt;&lt;p&gt;She shares her insights on product marketing in all its shapes, sizes, and varieties, as well as exploring reactive and proactive approaches to PMM strategies. &lt;/p&gt;&lt;p&gt;We also explore: &lt;/p&gt;&lt;ul&gt;&lt;li&gt;Collaboration in start-ups vs. corporate&lt;/li&gt;&lt;li&gt;Key skills across the different environments&lt;/li&gt;&lt;li&gt;Hiring process differences&lt;/li&gt;&lt;li&gt;Hope's own personal growth in these sectors&lt;/li&gt;&lt;/ul&gt;</description>

GTM-FM

GTM Alliance

Product marketing from startups to corporate, with Hope Chauland

SEP 18, 202431 MIN
GTM-FM

Product marketing from startups to corporate, with Hope Chauland

SEP 18, 202431 MIN

Description

In this episode, we meet the wonderful Hope Chauland, PMM Career Coach & Consultant, and ex-Senior Manager at Microsoft.

She shares her insights on product marketing in all its shapes, sizes, and varieties, as well as exploring reactive and proactive approaches to PMM strategies.

We also explore:

  • Collaboration in start-ups vs. corporate
  • Key skills across the different environments
  • Hiring process differences
  • Hope's own personal growth in these sectors